Insights - Marketing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC GTM Revamp Image WIDE 1
Jun 22, 2024

How To Revamp Your Multifamily GTM Strategy

If you’re returning from the NAA Apartmentalize, you're likely buzzing with inspiration from the sessions, exhibitors, and meet and greets! This week, Tori digs into how Marketers can refresh their GTM Strategy post-conference learnings.

TC Lease agreement Image WIDE
Jun 18, 2024

Common Pre-Leasing Mistakes & How To Avoid Them

Pre-leasing is a time when many new developments sink or swim amid competitive market conditions. In this insight, Tori breaks down a handful of common leasing mistakes while providing helpful tips on how to avoid them. 

Shockingly Meaningful Design Trends
Jun 1, 2024

Meaningful Multifamily Design Trends To Watch

Data reveals three significant design trends and choices that multifamily developers are making to undeniably captivate the modern renters of today.

Centralization multifamily
May 25, 2024

What Is Centralization? The Truth About The Buzzword of 2024

Centralization is undoubtedly one of the multifamily industry’s biggest buzzwords of 2024, sparking discussions among community managers, developers, and investors.

Luxury living
May 11, 2024

Luxury Living: Moving Beyond the Cliché

"Luxury living" often fails to differentiate one property from another. It's become a tired cliché that hardly resonates with today's renter.

Specialized marketing
Apr 27, 2024

The Case for Specialized Marketing Expertise

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

The alice
Apr 20, 2024

10 Questions to Ask Before Hiring Your Multifamily Agency

Top questions that multifamily developers and marketing leaders should ask when selecting a multifamily brand and marketing agency.

Rethinking activation
Apr 13, 2024

Rethinking Property Activation in the Digital Age

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.

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