Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.
Exploring a B2C brand loyalty story, it underscores the importance of simplicity and effective nurturing. The lesson for the multifamily industry is clear: prioritize renter nurturing amid the complexities, learning from the straightforward and impactful approach.
Evaluating the effectiveness of signage in marketing apartments, emphasizing the importance of clear, visually appealing signs to attract potential tenants and drive sales.
Falling rental rates are impacting the multifamily industry and its implications on marketing strategies. Operators are adjusting prices to maintain occupancy, leading to varied responses in marketing budgets and approaches.
Outlining unconventional strategies for real estate lease-up success, emphasizing creativity, community engagement, and targeted marketing to achieve optimal results in challenging markets.
It is important to adopt a "renter first" mindset in real estate marketing, emphasizing the need for immediate activation, preleasing efforts, and thoughtful onboarding to optimize lease-up success.
Twitter's rebrand, led by Elon Musk, sparks controversy with the shift from the iconic bird logo to an "X." Lessons for real estate brands include valuing core assets, tapping professional design expertise, and maintaining a human touch to avoid customer disconnect. Rebranding success depends on a clear purpose and customer resonance.
Critique of a multifamily property sign property adjacent highlights brand misalignment. Community suggestions emphasize brand cohesion, clear messaging, and unique property offerings for effective signage.
NAA Apartmentalize 2023 highlights, speaking to how AI is being used in the industry and how personal branding fosters meaningful connections.
A simple read in under 5 minutes, delivered to your inbox Saturday mornings.
A simple read in under 5 minutes, delivered to your inbox Saturday mornings.