Insights - Marketing

Smart real estate developers in the multifamily industry understand the importance of a highly sophisticated and achievable go-to-market strategy and its impact on the market from planning to implementation.

This week, Tori digs into the myth that if you charge higher rents, your occupancy rates will drop, and vice versa, and if your occupancy is soaring, you must be priced too low.

After sparking a conversation among 20 industry-leading marketers on LinkedIn, Tori took a deep dive into the cost and effectiveness of a well-done model apartment in multifamily real estate. 

This week, Tori connected with Moshe Crane, Mike Wolber, Tara Samuels, Andrew Bowen, and more to get the scoop on Apartmentalize 2024's key takeaways and opportunities for improvement. 

This week, Tori takes an in-depth look at market conditions and renter behavior to identify the top 10 reasons why your property isn't leasing so you can start conversations and implement solutions to increase conversions fast. 

If you’re returning from the NAA Apartmentalize, you're likely buzzing with inspiration from the sessions, exhibitors, and meet and greets! This week, Tori digs into how Marketers can refresh their GTM Strategy post-conference learnings.

Pre-leasing is a time when many new developments sink or swim amid competitive market conditions. In this insight, Tori breaks down a handful of common leasing mistakes while providing helpful tips on how to avoid them.