Interviews

Intentional conversations with real estate and multifamily leaders who provide unique stories, industry insights, pinpoint education, and more.

Real Wins Podcast Tile 19
Dec 11, 2024

What Are Multifamily Playbooks?

What are multifamily playbooks and how do they evolve with the industry? 

Real Wins Podcast Tile 18
Dec 4, 2024

Creating a Leading Multifamily Brand

Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography. 

Real Wins Podcast Tile 17
Nov 20, 2024

Rapid-Fire Multifamily with Mike DiMella

Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round! 

Real Wins Podcast Tile 16
Nov 13, 2024

Improving Post-Stabilized Leasing Performance

What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target. 

Real Wins Podcast Tile 15
Nov 6, 2024

How Can Brand Maximize Property Value?

This week, Chris and Mike ask the question, "What can a brand do to maximize the value of your project?" and answer it!

DD Tile EP01
Oct 30, 2024

The Developer's Driveway With John Pugh

Discover prime CRE opportunities and expert insights on Tampa’s booming market with Developer’s Driveway, and guest John Pugh of Pugh Management.

Real Wins Podcast Tile 14
Oct 9, 2024

Multifamily Mistake: Entry-Level PM Positions

Sales is sales, management is management. This week, Chris and Mike dig into why the Leasing Agent is not an entry level role. 

Real Wins Podcast Tile 13
Oct 1, 2024

Positioning a Property That Renters Love

This week, get to know Tori, our growth content manager who shares her experience marketing for lease-ups, agencies and how to position properties renters to love. 

Real Wins SEO
Sep 25, 2024

Pushbacks to Starting Multifamily GTM Early

This week, Mike Chris and Mike discuss common pushbacks to starting a multifamily go-to-market game plan early.

Staging
Aug 28, 2024

The Staging Debate

This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn! 

Real Wins Podcast Tile 11
Aug 21, 2024

Property Management Centralization Pod Model

On this episode of Real Wins, Chris and Mike dive into the topic of property management centralization. 

Real Wins Podcast Tile 10
Jul 17, 2024

The Renter Nurturing Game Plan

On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan.

Real Wins Podcast Tile 09
Jun 19, 2024

Onsite Activation Best Practices

On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and more. 

EP87 Nate Jenkins
Jun 13, 2024

Designing Buildings with Intention

Nate Jenkins is Principal at OZ Architecture in Denver, Colorado. His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects.

Real Wins Podcast Tile 08
Jun 5, 2024

Why Agencies and Leasing Teams Don’t Get Along

Chris and Mike engage in a vibrant discussion about why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans. 

EP86 Moshe Crane Mike DiMella
May 29, 2024

The Centralization Debate

During our live event, our guests Moshe Crane and Mike DiMella debated and discussed centralization as it relates to residents, employees, and property outcomes.


EP85 Jay Parsons
May 1, 2024

Lifelong Learning in the Multifamily Industry

Jay Parsons is a rental housing economist, investor, speaker, and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.

Real Wins Podcast Tile 07
Apr 24, 2024

What to Ask Before Hiring Your Creative Agency

10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.

Get the TC:AM Edition

Real estate marketing insights and industry interviews

A simple read in under 5 minutes, delivered to your inbox Saturday mornings. 

Subscribe to the TC:AM Edition

A simple read in under 5 minutes, delivered to your inbox Saturday mornings.