Interviews

Intentional conversations with real estate and multifamily leaders who provide unique stories, industry insights, pinpoint education, and more.

Real Wins Podcast Tile 09
Jun 19, 2024

Onsite Activation Best Practices

On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and more. 

EP87 Nate Jenkins
Jun 13, 2024

Designing Buildings with Intention

Nate Jenkins is Principal at OZ Architecture in Denver, Colorado. His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects.

Real Wins Podcast Tile 08
Jun 5, 2024

Why Agencies and Leasing Teams Don’t Get Along

Chris and Mike engage in a vibrant discussion about why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans. 

EP86 Moshe Crane Mike DiMella
May 29, 2024

The Centralization Debate

During our live event, our guests Moshe Crane and Mike DiMella debated and discussed centralization as it relates to residents, employees, and property outcomes.


EP85 Jay Parsons
May 1, 2024

Lifelong Learning in the Multifamily Industry

Jay Parsons is a rental housing economist, investor, speaker, and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.

Real Wins Podcast Tile 07
Apr 24, 2024

What to Ask Before Hiring Your Creative Agency

10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.

EP84 Autumn Hunt
Apr 17, 2024

Developing a Multifamily Marketing Team

Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.

EP83 Tara Samuels
Apr 10, 2024

Matching Mentors in Multifamily

Tara Samuels is known as the "relationship-building architect" and the mastermind behind countless multifamily industry connections that stand the test of time.

EP82 Dom Beveridge Mike Di Mella LIVE SEO
Apr 3, 2024

The Revenue Management Debate

During our live event, Dom and Mike debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.

Real Wins SEO
Mar 27, 2024

Go-To-Market Strategies and Condos vs. Multifamily

Diving into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Then, key differences between a condo sell-through and a multifamily go-to-market strategy.

Real Wins Podcast Tile 05
Mar 13, 2024

Full Engagement or a la Carte and Website Types

The pros and cons of a full go-to-market engagement versus an la carte approach to creative services. And, different types of websites in multifamily: templated, hybrid, and custom.

EP81 Jeff Johnston
Mar 6, 2024

Purposeful Environments in Real Estate

Jeff Johnton is the Managing Partner at Cathartes, a boutique commercial real estate firm focused mainly on ground-up multifamily in New England.

Real Wins Podcast Tile 04
Feb 28, 2024

Marketing vs. Leasing Teams and Localized Marketing

The differences between a marketing team and a leasing team - and why one can't do it all. Plus, localized multifamily marketing today.

EP80 Howard Paster Mike Sturdivant
Feb 21, 2024

Evolving a WWII-era Family Real Estate Business

From coin machines, to retail, to mixed-use and multifamily, Howard and Mike are consistently evolving this third-generation real estate company based in the Twin Cities.

Real Wins Podcast Tile 03
Feb 14, 2024

Finding a Multifamily Creative Agency Fit

What should multifamily real estate developers and operators look for when vetting a creative agency partner?

EP79 Brent Camp
Feb 7, 2024

Marketing and Leasing Brilliance in Multifamily

Brent Camp has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing.

Real Wins Podcast Tile 02
Jan 31, 2024

Specialty Agency vs. PM Companies and Sub-50-Unit Brands

Considerations when choosing between a specialty marketing agency and a property management team for marketing. And, at what property size do you even need a brand?

Real Wins Podcast Tile 01
Jan 24, 2024

Remarketing Campaigns and GTM Budgets

Why groups should invest in remarking (nurturing) campaigns. Plus, the tricky topic of how to budget an entire project for a go-to-market strategy.

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