Intentional conversations with real estate and multifamily leaders who provide unique stories, industry insights, pinpoint education, and more.
Sales is sales, management is management. This week, Chris and Mike dig into why the Leasing Agent is not an entry level role.
This week, get to know Tori, our growth content manager who shares her experience marketing for lease-ups, agencies and how to position properties renters to love.
This week, Mike Chris and Mike discuss common pushbacks to starting a multifamily go-to-market game plan early.
This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn!
On this episode of Real Wins, Chris and Mike dive into the topic of property management centralization.
On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan.
On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and more.
Nate Jenkins is Principal at OZ Architecture in Denver, Colorado. His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects.
Chris and Mike engage in a vibrant discussion about why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans.
During our live event, our guests Moshe Crane and Mike DiMella debated and discussed centralization as it relates to residents, employees, and property outcomes.
Jay Parsons is a rental housing economist, investor, speaker, and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.
10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.
Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.
Tara Samuels is known as the "relationship-building architect" and the mastermind behind countless multifamily industry connections that stand the test of time.
During our live event, Dom and Mike debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.
Diving into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Then, key differences between a condo sell-through and a multifamily go-to-market strategy.
The pros and cons of a full go-to-market engagement versus an la carte approach to creative services. And, different types of websites in multifamily: templated, hybrid, and custom.
Jeff Johnton is the Managing Partner at Cathartes, a boutique commercial real estate firm focused mainly on ground-up multifamily in New England.
A simple read in under 5 minutes, delivered to your inbox Saturday mornings.
A simple read in under 5 minutes, delivered to your inbox Saturday mornings.