Interviews

10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.

Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.

Tara Samuels is known as the "relationship-building architect" and the mastermind behind countless multifamily industry connections that stand the test of time.

During our live event, Dom and Mike debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.

Diving into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Then, key differences between a condo sell-through and a multifamily go-to-market strategy.

The pros and cons of a full go-to-market engagement versus an la carte approach to creative services. And, different types of websites in multifamily: templated, hybrid, and custom.

Jeff Johnton is the Managing Partner at Cathartes, a boutique commercial real estate firm focused mainly on ground-up multifamily in New England.

The differences between a marketing team and a leasing team - and why one can't do it all. Plus, localized multifamily marketing today.

Brent Camp has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing.

Considerations when choosing between a specialty marketing agency and a property management team for marketing. And, at what property size do you even need a brand?

Why groups should invest in remarking (nurturing) campaigns. Plus, the tricky topic of how to budget an entire project for a go-to-market strategy.

John Pugh is a seasoned designer, developer, and investor who has found success throughout a career spanning two-plus decades in real estate.

This Transforming Cities episode features Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators.

John Drachman discusses makes for good networking in 2023 and how he curates his own LinkedIn news feed to gain the most insight.

Tony Sousa is passionate about people, operations, technology, culture and family. He works as the VP of Marketing Relations at RPM Living.

Bobbi Steward is Founder and CEO at Revyse. She's led held high-level roles at G5 and Realtor.com®, coupled with over a dozen professional certifications.