Interviews

Intentional conversations with real estate and multifamily leaders who provide unique stories, industry insights, pinpoint education, and more.

Real Wins Podcast Tile 14
Oct 9, 2024

Multifamily Mistake: Entry-Level PM Positions

Sales is sales, management is management. This week, Chris and Mike dig into why the Leasing Agent is not an entry level role. 

Real Wins Podcast Tile 13
Oct 1, 2024

Positioning a Property That Renters Love

This week, get to know Tori, our growth content manager who shares her experience marketing for lease-ups, agencies and how to position properties renters to love. 

Real Wins Podcast Tile 12
Sep 25, 2024

Pushbacks to Starting Multifamily GTM Early

This week, Mike Chris and Mike discuss common pushbacks to starting a multifamily go-to-market game plan early.

EP88 Mike Brewer Mike Di Mella LIVE
Aug 28, 2024

The Staging Debate

This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn! 

Real Wins Podcast Tile 11
Aug 21, 2024

Property Management Centralization Pod Model

On this episode of Real Wins, Chris and Mike dive into the topic of property management centralization. 

Real Wins Podcast Tile 10
Jul 17, 2024

The Renter Nurturing Game Plan

On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan.

Real Wins Podcast Tile 09
Jun 19, 2024

Onsite Activation Best Practices

On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and more. 

EP87 Nate Jenkins
Jun 13, 2024

Designing Buildings with Intention

Nate Jenkins is Principal at OZ Architecture in Denver, Colorado. His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects.

Real Wins SEO
Jun 5, 2024

Why Agencies and Leasing Teams Don’t Get Along

Chris and Mike engage in a vibrant discussion about why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans. 

EP86 Moshe Crane Mike Di Mella LIVE Youtube
May 29, 2024

The Centralization Debate

During our live event, our guests Moshe Crane and Mike DiMella debated and discussed centralization as it relates to residents, employees, and property outcomes.


EP85 Jay Parsons
May 1, 2024

Lifelong Learning in the Multifamily Industry

Jay Parsons is a rental housing economist, investor, speaker, and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.

Real Wins Podcast Tile 07
Apr 24, 2024

What to Ask Before Hiring Your Creative Agency

10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.

EP84 Autumn Hunt
Apr 17, 2024

Developing a Multifamily Marketing Team

Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.

EP83 Tara Samuels
Apr 10, 2024

Matching Mentors in Multifamily

Tara Samuels is known as the "relationship-building architect" and the mastermind behind countless multifamily industry connections that stand the test of time.

EP82 Dom Beveridge Mike Di Mella LIVE
Apr 3, 2024

The Revenue Management Debate

During our live event, Dom and Mike debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.

Real Wins Podcast Tile 06
Mar 27, 2024

Go-To-Market Strategies and Condos vs. Multifamily

Diving into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Then, key differences between a condo sell-through and a multifamily go-to-market strategy.

Real Wins Podcast Tile 05
Mar 13, 2024

Full Engagement or a la Carte and Website Types

The pros and cons of a full go-to-market engagement versus an la carte approach to creative services. And, different types of websites in multifamily: templated, hybrid, and custom.

EP81 Jeff Johnston
Mar 6, 2024

Purposeful Environments in Real Estate

Jeff Johnton is the Managing Partner at Cathartes, a boutique commercial real estate firm focused mainly on ground-up multifamily in New England.

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