Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight 6
Mar 29, 2025

The Real Cost of “Fast and Cheap” Property Websites

Is your property website fast, affordable, or high-quality? Here’s how to choose the right combination for your goals.

TC Insight 5
Mar 26, 2025

A Developer's Guide To Community Buy-In

Learn how real estate developers win community support, lower resistance, and get projects approved — by leading with trust, not blueprints.

TC Insight 4
Mar 19, 2025

Reputation Is Personal: Visibility Starts With the Right Response

Are you managing your property's reputation or is it managing you? A deep look into the personal impact of reputation on a multifamily lease-up or sellout. 

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Mar 15, 2025

How to Stand Out in an Oversupplied Leasing Market

Don't let the fear of striking out keep you from playing the game! This week, we're sharing three ways to get your property ahead, even in an oversupplied market. 

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Mar 12, 2025

Bad Data, Empty Units: How to Fix A Flimsy Leasing Pipeline

Underwhelmed with your performance marketing this spring? Take back your lead pipeline with these three steps! 

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Mar 8, 2025

Breaking the 60-Day Notice Myth: How Proactive Leasing Boosts NOI

Whoever wrote the 60-day notice rule? And why are we still bound to it when we know renters make renewal decisions so much sooner? 

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Mar 5, 2025

Luxury Properties Are Stalling at 75%—Here’s Why

This week, we're breaking down, boosting momentum beyond the initial "brand new apartments!" surge. 

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Mar 1, 2025

The Four Agreements That Drive Full Occupancy

Struggling with occupancy? Master these four unbreakable rules and keep your building full—no exceptions.

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