Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight 7
May 9, 2025

Branding Challenges in Multifamily Development—and How to Solve Them

This week, we're breaking down the biggest misunderstandings Developers often face when it comes to branding their lease-up. 

TC Insight 5
May 7, 2025

The Critical Difference Between a Property Logo and a Brand

This week, we're breaking down the basics of a logo vs. a brand in multifamily real estate so savvy developers like you can invest in a system that will empower your returns. 

TC Insight 4
May 3, 2025

The Best Multifamily Brands Think Like Hotels

Most multifamily brands feel safe. Visually cautious. Designed to offend no one and inspire even fewer. Here's what we're doing to combat that. 

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Apr 30, 2025

Forget Fluff: Writing Copy Renters Remember

This week, we're digging into how to write memorable copy that resonates with the ambitions of modern renters today. No fluff, less buzzwords, and zero clichés.

TC Insight 3
Apr 26, 2025

What’s That Building Have That We Don’t?!

Strategic Early Activation—starting 12-18 months before delivery—is the key to creating demand, building momentum, and dominating today's market.

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Apr 23, 2025

Adapt or Collapse: The Reality Facing Multifamily Developers

In oversupplied markets, cutting marketing spend out of fear only worsens performance, while competitors who invest strategically gain ground.

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Apr 19, 2025

Recalibrating the Centralization Pendulum in Multifamily

This week we're balancing the scales of centralization and people onsite in new development multifamily.

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Apr 12, 2025

Profits and People: The Dual Mandate of Property Management Today

This week we're digging into the balance between people and profitability for onsite operations that excel internal, resident, and ownership expectations.

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