Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight
Jan 18, 2025

The Cost of Misaligned Sales and Marketing

Death by a thousand cuts: when marketing, sales, and the property are out of sync.

TC Insight 1
Jan 16, 2025

What’s My Name Again? How to Avoid a Property Identity Crisis

What’s in a name? How to name multifamily communities to add value and stand the test of time.

TC Insight 2
Jan 11, 2025

Renters Speaking—Here’s What They Want in 2025

Discover what over 90,000 renters reported their must-haves amenities are for 2025. 

TC Insight 1
Jan 9, 2025

Freedom and Flexibility- the Luxury of Renting

This week we're digging into how to market the freedom and sophistication renters crave.

TC Insight
Jan 4, 2025

2025 Hospitality Trends All Developers Should Know

As our feeds are flooded with multifamily predictions for 2025, this week, we're turning our attention to the top trends of hospitality in the new year for fresh inspiration. 

TC Insight 1
Dec 21, 2024

What the Latest Fed Rate Cuts Mean for Multifamily Developers

The final federal rate cut of 2024 arrived; what does it mean for multifamily developers going into the new year?

TC Insight
Dec 16, 2024

The Truth About The Renter Journey Today

Renter journeys in multifamily are becoming a hot topic! This week, we dig into what developers need to know to invest wisely. 

TC Insight
Dec 14, 2024

The New Way to Market Multifamily Properties for ROI

Play to win. Study up on the multifamily playbooks maximizing lease-up ROI.

Get the TC:AM Edition

Real estate marketing insights and industry interviews

A simple read in under 5 minutes, delivered to your inbox Saturday mornings. 

Subscribe to the TC:AM Edition

A simple read in under 5 minutes, delivered to your inbox Saturday mornings.