Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Oct 21, 2023

Finishing strong on a multifamily lease-up

Discussing crucial decision-making moments in urban development projects, highlighting the significance of strategic planning and community engagement when projects reach a critical stage.

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Oct 14, 2023

10 Common questions about lease-up marketing

Effective strategies for lease-up success in real estate, offering a concise guide with the top 10 recommendations for achieving optimal results.

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Oct 7, 2023

A real estate brand is more than just a logo

Diving into the impact of logos on brand identity, emphasizing their role in conveying a brand's values and creating a lasting impression for effective marketing.

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Sep 23, 2023

What B2C marketing can teach us about the renter's journey

Exploring a B2C brand loyalty story, it underscores the importance of simplicity and effective nurturing. The lesson for the multifamily industry is clear: prioritize renter nurturing amid the complexities, learning from the straightforward and impactful approach.

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Sep 16, 2023

A guide to effective on-site signage for real estate

Evaluating the effectiveness of signage in marketing apartments, emphasizing the importance of clear, visually appealing signs to attract potential tenants and drive sales.

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Sep 9, 2023

When rent growth slows, great property marketing shines

Falling rental rates are impacting the multifamily industry and its implications on marketing strategies. Operators are adjusting prices to maintain occupancy, leading to varied responses in marketing budgets and approaches.

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Sep 2, 2023

How multifamily lease-ups can go wrong

Outlining unconventional strategies for real estate lease-up success, emphasizing creativity, community engagement, and targeted marketing to achieve optimal results in challenging markets.

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Aug 26, 2023

The importance of lead nurture in property marketing

It is important to adopt a "renter first" mindset in real estate marketing, emphasizing the need for immediate activation, preleasing efforts, and thoughtful onboarding to optimize lease-up success.

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