Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Jan 20, 2024

Specialized Multifamily Agencies vs. Property Management Companies

Considerations before signing on the dotted line with a multifamily-specific agency or a property management company offering marketing services.

Gtm budget
Jan 13, 2024

Go-To-Market Budgeting Tips for Multifamily

Discussing the importance of budgeting for a strategic go-to-market (GTM) campaign in the real estate and multifamily development industry.

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Jan 7, 2024

Why invest in remarketing campaigns?

Effective strategies in remarketing campaigns: early engagement, brand alignment, consistent communication, team education, and more for sustained success.

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Oct 28, 2023

Building the right team for multifamily marketing

Effective marketing teams thrive on tailored expertise. "Pods" framework, featuring roles like Creative Director, Web Developer, ensures well-balanced, community-focused success.

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Oct 21, 2023

Finishing strong on a multifamily lease-up

Discussing crucial decision-making moments in urban development projects, highlighting the significance of strategic planning and community engagement when projects reach a critical stage.

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Oct 14, 2023

10 Common questions about lease-up marketing

Effective strategies for lease-up success in real estate, offering a concise guide with the top 10 recommendations for achieving optimal results.

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Oct 7, 2023

A real estate brand is more than just a logo

Diving into the impact of logos on brand identity, emphasizing their role in conveying a brand's values and creating a lasting impression for effective marketing.

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Sep 23, 2023

What B2C marketing can teach us about the renter's journey

Exploring a B2C brand loyalty story, it underscores the importance of simplicity and effective nurturing. The lesson for the multifamily industry is clear: prioritize renter nurturing amid the complexities, learning from the straightforward and impactful approach.

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