Insights - Renter Nurturing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Mar 8, 2025

Breaking the 60-Day Notice Myth: How Proactive Leasing Boosts NOI

Whoever wrote the 60-day notice rule? And why are we still bound to it when we know renters make renewal decisions so much sooner? 

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Luxury Properties Are Stalling at 75%—Here’s Why

This week, we're breaking down, boosting momentum beyond the initial "brand new apartments!" surge. 

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The Four Agreements That Drive Full Occupancy

Struggling with occupancy? Master these four unbreakable rules and keep your building full—no exceptions.

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Jan 25, 2025

Google Knows Where Renters Should Live Before They Do

The devil works hard, but Google's AI-powered search works harder. Here's how it's helping renters find their next apartment. 

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Jan 18, 2025

The Cost of Misaligned Sales and Marketing

Death by a thousand cuts: when marketing, sales, and the property are out of sync.

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2025 Hospitality Trends All Developers Should Know

As our feeds are flooded with multifamily predictions for 2025, this week, we're turning our attention to the top trends of hospitality in the new year for fresh inspiration. 

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Dec 16, 2024

The Truth About The Renter Journey Today

Renter journeys in multifamily are becoming a hot topic! This week, we dig into what developers need to know to invest wisely. 

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Nov 13, 2024

Why 94% Occupancy Just Doesn't Cut It Anymore

This week, we debunk the myth that 94% is good enough and how to raise the bar for stabilized revenue.

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