Insights - Renter Nurturing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight 5
Mar 26, 2025

A Developer's Guide To Community Buy-In

Learn how real estate developers win community support, lower resistance, and get projects approved — by leading with trust, not blueprints.

TC Insight 4
Mar 19, 2025

Reputation Is Personal: Visibility Starts With the Right Response

Are you managing your property's reputation or is it managing you? A deep look into the personal impact of reputation on a multifamily lease-up or sellout. 

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Mar 8, 2025

Breaking the 60-Day Notice Myth: How Proactive Leasing Boosts NOI

Whoever wrote the 60-day notice rule? And why are we still bound to it when we know renters make renewal decisions so much sooner? 

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Mar 5, 2025

Luxury Properties Are Stalling at 75%—Here’s Why

This week, we're breaking down, boosting momentum beyond the initial "brand new apartments!" surge. 

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Mar 1, 2025

The Four Agreements That Drive Full Occupancy

Struggling with occupancy? Master these four unbreakable rules and keep your building full—no exceptions.

TC Insight 2
Jan 25, 2025

Google Knows Where Renters Should Live Before They Do

The devil works hard, but Google's AI-powered search works harder. Here's how it's helping renters find their next apartment. 

TC Insight
Jan 18, 2025

The Cost of Misaligned Sales and Marketing

Death by a thousand cuts: when marketing, sales, and the property are out of sync.

TC Insight
Jan 4, 2025

2025 Hospitality Trends All Developers Should Know

As our feeds are flooded with multifamily predictions for 2025, this week, we're turning our attention to the top trends of hospitality in the new year for fresh inspiration. 

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