Insights - Renter Nurturing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight 1
Apr 19, 2025

Recalibrating the Centralization Pendulum in Multifamily

This week we're balancing the scales of centralization and people onsite in new development multifamily. 

TC Insight 2
Apr 16, 2025

Profits and People: The Dual Mandate of Property Management Today

This week we're digging into the balance between people and profitability for onsite operations that excel internal, resident, and ownership expectations. 

TC Insight 5
Mar 26, 2025

A Developer's Guide To Community Buy-In

Learn how real estate developers win community support, lower resistance, and get projects approved — by leading with trust, not blueprints.

TC Insight 4
Mar 19, 2025

Reputation Is Personal: Visibility Starts With the Right Response

Are you managing your property's reputation or is it managing you? A deep look into the personal impact of reputation on a multifamily lease-up or sellout. 

TC Listing Image Small 1
Mar 8, 2025

Breaking the 60-Day Notice Myth: How Proactive Leasing Boosts NOI

Whoever wrote the 60-day notice rule? And why are we still bound to it when we know renters make renewal decisions so much sooner? 

TC Listing Image Small
Mar 5, 2025

Luxury Properties Are Stalling at 75%—Here’s Why

This week, we're breaking down, boosting momentum beyond the initial "brand new apartments!" surge. 

TC Listing Image Small 1
Mar 1, 2025

The Four Agreements That Drive Full Occupancy

Struggling with occupancy? Master these four unbreakable rules and keep your building full—no exceptions.

TC Insight 2
Jan 25, 2025

Google Knows Where Renters Should Live Before They Do

The devil works hard, but Google's AI-powered search works harder. Here's how it's helping renters find their next apartment. 

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