Insights - Renter Nurturing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Rethinking activation
Apr 13, 2024

Rethinking Property Activation in the Digital Age

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.

Early preleasing wide
Feb 3, 2024

How to Get Buy-In on Early Preleasing

Starting onsite activations and early leasing activities can impact lease-up results in tremendous ways. Here are a few ways to get buy-in.

Retargeting nurturing
Jan 7, 2024

Why invest in remarketing campaigns?

Effective strategies in remarketing campaigns: early engagement, brand alignment, consistent communication, team education, and more for sustained success.

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Oct 21, 2023

Finishing strong on a multifamily lease-up

Discussing crucial decision-making moments in urban development projects, highlighting the significance of strategic planning and community engagement when projects reach a critical stage.

Ebbets Field Flannels Spring 2016 17
Sep 23, 2023

What B2C marketing can teach us about the renter's journey

Exploring a B2C brand loyalty story, it underscores the importance of simplicity and effective nurturing. The lesson for the multifamily industry is clear: prioritize renter nurturing amid the complexities, learning from the straightforward and impactful approach.

Nurturing 3
Apr 1, 2023

The better way to nurture property leads

Highlighting the necessity of a company-wide commitment to transformation, emphasizing collaboration and shared goals for successful and sustainable urban development initiatives.

Carvana 1
Mar 18, 2023

What Multifamily Can Learn from Carvana

Exploring lessons for the multifamily industry from Carvana's approach, emphasizing the potential benefits of transparency and low-touch experiences for renters. 

Launch news 2
Feb 25, 2023

The 2023 real estate marketing mindset

Exciting news about the Smarter Living Podcast Network, upcoming Transforming Cities Live episode, and a thoughtful perspective on the evolving landscape of property marketing in 2023.

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