Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

Luxury living
May 11, 2024

Luxury Living: Moving Beyond the Cliché

"Luxury living" often fails to differentiate one property from another. It's become a tired cliché that hardly resonates with today's renter.

Api integration
May 4, 2024

The New Era of API Integration Fees

Many multifamily property management softwares, namely large providers, are moving from previously free integration models to a structured fee system. mostly recently, Entrata.

Interviews

EP85 Jay Parsons
May 1, 2024

Lifelong Learning in the Multifamily Industry

Jay Parsons is a rental housing economist, investor, speaker, and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.

Real Wins Podcast Tile 07
Apr 24, 2024

What to Ask Before Hiring Your Creative Agency

10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.

EP84 Autumn Hunt
Apr 17, 2024

Developing a Multifamily Marketing Team

Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.

EP83 Tara Samuels
Apr 10, 2024

Matching Mentors in Multifamily

Tara Samuels is known as the "relationship-building architect" and the mastermind behind countless multifamily industry connections that stand the test of time.

166 main ads
Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

Specialized marketing
Apr 27, 2024

The Case for Specialized Marketing Expertise

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

The alice
Apr 20, 2024

10 Questions to Ask Before Hiring Your Multifamily Agency

Top questions that multifamily developers and marketing leaders should ask when selecting a multifamily brand and marketing agency.

Rethinking activation
Apr 13, 2024

Rethinking Property Activation in the Digital Age

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.

TC Top Multifamily Reads
Apr 6, 2024

Top Multifamily Reads of 2024 (So Far)

Read through our top multifamily guest book recommendations for 2024 - so far! A few familiar titles, and others that may surprise you.

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