Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

Leasing wide
Oct 12, 2024

This Leasing Mistake Is Hurting Your New Development

This week, we're breaking down the leasing mistake we see far and wide across multifamily: entry level leasing.

2025 Multifamily Wide
Oct 10, 2024

Multifamily Market Poised for a Major Revival in 2025

The multifamily housing market is set for a strong recovery in 2025, driven by stabilizing interest rates, rising demand from Gen Z, and improved financing conditions.

Interviews

Real Wins Podcast Tile 14
Oct 9, 2024

Multifamily Mistake: Entry-Level PM Positions

Sales is sales, management is management. This week, Chris and Mike dig into why the Leasing Agent is not an entry level role. 

Real Wins Podcast Tile 13
Oct 1, 2024

Positioning a Property That Renters Love

This week, get to know Tori, our growth content manager who shares her experience marketing for lease-ups, agencies and how to position properties renters to love. 

Real Wins Podcast Tile 12
Sep 25, 2024

Pushbacks to Starting Multifamily GTM Early

This week, Mike Chris and Mike discuss common pushbacks to starting a multifamily go-to-market game plan early.

EP88 Mike Brewer Mike Di Mella LIVE
Aug 28, 2024

The Staging Debate

This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn! 

166 main ads
Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

Aronson Email Wide
Oct 5, 2024

Outdated Emails Are Costing You Renters—Here's How to Fix It

This week, we're digging into multifamily email marketing with personalized, engaging campaigns that stand out in crowded inboxes.

Boutique Wide
Oct 2, 2024

Why Boutique Communities Are Winning Renters Over

Learn how boutique apartments offer personalized experiences, authentic connections, and flexibility that corporate developments can't match.

Lease Up Wide
Sep 28, 2024

So Your Lease-Up Got Delayed... Now What?

This week, we're breaking down the the right strategy, to turn lease-up delays into opportunities and power plays.

VOPM Wide
Sep 25, 2024

N.A.A's Voice of The Property Manager Report - Debriefed

This week, we're breaking down The National Apartment Association's recent 2024 Voice of the Property Manager report in a short, easy to read debrief!

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