Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Insights

Personality leasing
Feb 17, 2024

Thinking Beyond Personality in Multifamily Leasing

For multifamily leasing, the formula for success transcends conventional wisdom that a bright personality is all it takes. Sales is critical. 

Lost sky brand 0002 1
Feb 10, 2024

Choosing an Agency Partner for Multifamily Marketing

A stakeholder's guide for facilitating and successfully onboarding an agency partner.

Early preleasing wide
Feb 3, 2024

How to Get Buy-In on Early Preleasing

Starting onsite activations and early leasing activities can impact lease-up results in tremendous ways. Here are a few ways to get buy-in.

Miller brand guide layout
Jan 27, 2024

Branding for Small Multifamily Projects

Embarking on a small multifamily development deal raises a pivotal question for developers and owners: Is investing in brand worth it?

Latest Interviews

EP80 Howard Paster Mike Sturdivant
Feb 21, 2024

Evolving a WWII-era family real estate business

From coin machines, to retail, to mixed-use and multifamily, Howard and Mike are consistently evolving this third-generation real estate company based in the Twin Cities.

Real Wins Podcast Tile 03
Feb 14, 2024

Finding a Multifamily Creative Agency Fit

What should multifamily real estate developers and operators look for when vetting a creative agency partner?

EP79 Brent Camp
Feb 7, 2024

Marketing and leasing brilliance in multifamily

Brent Camp has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing.

Real Wins Podcast Tile 02
Jan 31, 2024

Specialty Agency vs. PM Companies and Sub-50-Unit Brands

Considerations when choosing between a specialty marketing agency and a property management team for marketing. And, at what property size do you even need a brand?

East smith
Jun 24, 2023

Why the name of your property matters

Property naming requires a free-flowing, empathetic mindset. Best practices include logical ties to location, history, and culture. Avoid conflicts and clichés. A strategic process involves research, storytelling, and refinement.

Featured Interviews

Real Wins SEO
Jan 24, 2024

Remarketing Campaigns and GTM Budgets

Why groups should invest in remarking (nurturing) campaigns. Plus, the tricky topic of how to budget an entire project for a go-to-market strategy.

EP78 John Pugh SEO
Oct 4, 2023

Becoming an entrepreneur in real estate

John Pugh is a seasoned designer, developer, and investor who has found success throughout a career spanning two-plus decades in real estate.

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