Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

TC Insight 4
Feb 1, 2025

The Myth of Full-Source Attribution

Discover how a fully integrated approach can deliver smarter marketing, optimized ad spend, and higher-performing lease-ups.

TC Insight 3
Jan 29, 2025

How Centralized Leasing Cuts Costs & Boosts Efficiency

Learn how centralized leasing is cutting costs, boosting efficiency, and improving the resident experience for multifamily owners. 

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Interviews

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Feb 5, 2025

The Renter Journey Roundtable (Live)

The Renter Journey Round Table was a can't-miss event! But ICYMI, watch it here to gain unique insights on marketing attribution and the renter journey today. 

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Jan 29, 2025

Centralization for Third Party Management

On this episode of Empowered Returns, Mike welcomes Dom Beveridge, Principal at 20for20

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Jan 22, 2025

The Developer's Driveway With Adam Fenton

Discover Narrate Holdings Principal Adam Fenton and his flagship Denver property, The Aston, in episode two of The Developers Driveway.

Real Wins Podcast Tile 19
Dec 11, 2024

What Are Multifamily Playbooks?

What are multifamily playbooks and how do they evolve with the industry? 

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Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

TC Insight 2
Jan 25, 2025

Google Knows Where Renters Should Live Before They Do

The devil works hard, but Google's AI-powered search works harder. Here's how it's helping renters find their next apartment. 

TC Insight 1
Jan 23, 2025

ILS vs. PPC – Which Delivers Better Results?

PPC vs. ILS, or both? Learn which one makes the most sense for your new development. 

TC Insight
Jan 18, 2025

The Cost of Misaligned Sales and Marketing

Death by a thousand cuts: when marketing, sales, and the property are out of sync.

TC Insight 1
Jan 16, 2025

What’s My Name Again? How to Avoid a Property Identity Crisis

What’s in a name? How to name multifamily communities to add value and stand the test of time.

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