Insights - Marketing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Blind Spot WIDE
Jul 24, 2024

The Blind Spot Most Real Estate Developers Don't See Until Too Late

Smart real estate developers in the multifamily industry understand the importance of a highly sophisticated and achievable go-to-market strategy and its impact on the market from planning to implementation.

THE600 WIDE
Jul 13, 2024

Debunking The Myth: Can Higher Rent and Occupancy Can Coexist?

This week, Tori digs into the myth that if you charge higher rents, your occupancy rates will drop, and vice versa, and if your occupancy is soaring, you must be priced too low.

Model Home WIDE
Jul 6, 2024

Are Model Apartments Worth The Cost? Tips and Tricks for Faster ROI

After sparking a conversation among 20 industry-leading marketers on LinkedIn, Tori took a deep dive into the cost and effectiveness of a well-done model apartment in multifamily real estate. 

NAA Key Takeaways Image WIDE
Jun 29, 2024

Apartmentalize 2024: Key Takeaways and Try Agains

This week, Tori connected with Moshe Crane, Mike Wolber, Tara Samuels, Andrew Bowen, and more to get the scoop on Apartmentalize 2024's key takeaways and opportunities for improvement. 

NAA 10 Reasons Image WIDE
Jun 26, 2024

10 Reasons Why Your Property Isn't Leasing

This week, Tori takes an in-depth look at market conditions and renter behavior to identify the top 10 reasons why your property isn't leasing so you can start conversations and implement solutions to increase conversions fast. 

TC GTM Revamp Image WIDE 1
Jun 22, 2024

How To Revamp Your Multifamily GTM Strategy

If you’re returning from the NAA Apartmentalize, you're likely buzzing with inspiration from the sessions, exhibitors, and meet and greets! This week, Tori digs into how Marketers can refresh their GTM Strategy post-conference learnings.

TC Lease agreement Image WIDE
Jun 18, 2024

Common Pre-Leasing Mistakes & How To Avoid Them

Pre-leasing is a time when many new developments sink or swim amid competitive market conditions. In this insight, Tori breaks down a handful of common leasing mistakes while providing helpful tips on how to avoid them. 

Shockingly Meaningful Design Trends
Jun 1, 2024

Meaningful Multifamily Design Trends To Watch

Data reveals three significant design trends and choices that multifamily developers are making to undeniably captivate the modern renters of today.

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