Insights - Marketing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight
Nov 16, 2024

Why Great Buildings Deserve Great Stories

This week, we're digging into why great buildings deserve more than an ILS package and a templated logo. 

TCAM featured image
Nov 9, 2024

Why Real Branding Maximizes Property Value

There's a lot hype about branding—this week we're digging in on hard numbers and real impact.

Cape Coral Grove
Nov 2, 2024

Tampa’s Real Estate Market: A Top Pick for 2025

This week, we're digging into ULI's Emerging Trends in Real Estate® United States and Canada 2025 report, focusing on what we can expect from Tampa, Florida through 2025.  

Linden
Oct 26, 2024

The Correlation Between GTM and TVM in Multifamily

This week, we're breaking down why getting your GTM strategy moving boosts your TVM. 

Custom Website 1
Oct 19, 2024

The Limitations of Templated Marketing in Multifamily

Templates Aren't Cutting it in Multifamily Anymore. Here’s why custom go-to-marketing efforts are king in leasing faster and for premium rents. 

Aronson Email Wide
Oct 5, 2024

Outdated Emails Are Costing You Renters—Here's How to Fix It

This week, we're digging into multifamily email marketing with personalized, engaging campaigns that stand out in crowded inboxes.

Boutique Wide
Oct 2, 2024

Why Boutique Communities Are Winning Renters Over

Learn how boutique apartments offer personalized experiences, authentic connections, and flexibility that corporate developments can't match.

Lease Up Wide
Sep 28, 2024

So Your Lease-Up Got Delayed... Now What?

This week, we're breaking down the the right strategy, to turn lease-up delays into opportunities and power plays.

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