Insights - Marketing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Feb 18, 2025

10 Questions to Ask Before Hiring Your Condo Marketing Agency

Choosing the right condo GTM partner is crucial. Ask these key questions to ensure you're making the best decision.

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Feb 13, 2025

The Condo Mistake That’s Costing Developers Millions

Discover why starting during design development (18-24 months before delivery) is the key to faster sellouts and higher profits.

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Feb 1, 2025

The Myth of Full-Source Attribution

Discover how a fully integrated approach can deliver smarter marketing, optimized ad spend, and higher-performing lease-ups.

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Jan 23, 2025

ILS vs. PPC – Which Delivers Better Results?

PPC vs. ILS, or both? Learn which one makes the most sense for your new development. 

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Jan 9, 2025

Freedom and Flexibility- the Luxury of Renting

This week we're digging into how to market the freedom and sophistication renters crave.

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Jan 4, 2025

2025 Hospitality Trends All Developers Should Know

As our feeds are flooded with multifamily predictions for 2025, this week, we're turning our attention to the top trends of hospitality in the new year for fresh inspiration. 

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Dec 14, 2024

The New Way to Market Multifamily Properties for ROI

Play to win. Study up on the multifamily playbooks maximizing lease-up ROI.

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Dec 3, 2024

Buzzwords That Undermine Your Property’s Value

This week, we're investigating how to maximize property value by avoiding jargon and tired buzzwords in your new development collateral. 

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A simple read in under 5 minutes, delivered to your inbox Saturday mornings.