Insights - Branding

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

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Jan 27, 2024

Branding for Small Multifamily Projects

Embarking on a small multifamily development deal raises a pivotal question for developers and owners: Is investing in brand worth it?

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Oct 7, 2023

A real estate brand is more than just a logo

Diving into the impact of logos on brand identity, emphasizing their role in conveying a brand's values and creating a lasting impression for effective marketing.

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Aug 5, 2023

Marketing lessons from Twitter's rebrand

Twitter's rebrand, led by Elon Musk, sparks controversy with the shift from the iconic bird logo to an "X." Lessons for real estate brands include valuing core assets, tapping professional design expertise, and maintaining a human touch to avoid customer disconnect. Rebranding success depends on a clear purpose and customer resonance.

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Jul 1, 2023

The return of corporate real estate branding

Corporate real estate branding resurgence addresses market challenges, emphasizing legitimacy, transparency, and talent attraction. Sub-brands explore new initiatives, reflecting a forward-looking strategy for success.

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Jun 24, 2023

Why the name of your property matters

Property naming requires a free-flowing, empathetic mindset. Best practices include logical ties to location, history, and culture. Avoid conflicts and clichés. A strategic process involves research, storytelling, and refinement.

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Jun 3, 2023

Why brand awareness starts with on-site activation

Initiate brand awareness early in property development for long-term benefits. Tactics include early activation, onsite branding, providing information, clear calls to action, and establishing a digital presence.

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Apr 29, 2023

Real estate development is all about people

Explore inclusive strategies fostering sustainable, community-centric growth for vibrant, resilient cities.

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