Insights - Leasing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight
Mar 12, 2025

Bad Data, Empty Units: How to Fix A Flimsy Leasing Pipeline

Underwhelmed with your performance marketing this spring? Take back your lead pipeline with these three steps! 

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Mar 5, 2025

Luxury Properties Are Stalling at 75%—Here’s Why

This week, we're breaking down, boosting momentum beyond the initial "brand new apartments!" surge. 

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Mar 1, 2025

The Four Agreements That Drive Full Occupancy

Struggling with occupancy? Master these four unbreakable rules and keep your building full—no exceptions.

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Jan 29, 2025

How Centralized Leasing Cuts Costs & Boosts Efficiency

Learn how centralized leasing is cutting costs, boosting efficiency, and improving the resident experience for multifamily owners. 

TC Insight
Jan 18, 2025

The Cost of Misaligned Sales and Marketing

Death by a thousand cuts: when marketing, sales, and the property are out of sync.

TC Insight
Dec 16, 2024

The Truth About The Renter Journey Today

Renter journeys in multifamily are becoming a hot topic! This week, we dig into what developers need to know to invest wisely. 

TC Insight
Dec 3, 2024

Buzzwords That Undermine Your Property’s Value

This week, we're investigating how to maximize property value by avoiding jargon and tired buzzwords in your new development collateral. 

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Nov 21, 2024

How New Developments Can Help Lower Rents for All

This week, we dig into how more housing, even Class-A, helps lower rents in Class-C communities. 

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