Insights - Leasing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Lease agreement Image WIDE
Jun 18, 2024

Common Pre-Leasing Mistakes & How To Avoid Them

Pre-leasing is a time when many new developments sink or swim amid competitive market conditions. In this insight, Tori breaks down a handful of common leasing mistakes while providing helpful tips on how to avoid them. 

Agency onsite teams
Jun 13, 2024

How Agencies and Leasing Teams Can Achieve Synergy

What is the disconnect between marketing and onsite teams in multifamily? There are a few that often dovetail into one another.

TC Investors Listing Image WIDE
Jun 8, 2024

Why Savvy Investors Are Turning To Boutique Apartments

This week, we took a closer look at what makes boutique apartment developments attractive ventures for investors and developers given the current economic landscape and market inventory of 2024. 

Shockingly Meaningful Design Trends
Jun 1, 2024

Meaningful Multifamily Design Trends To Watch

Data reveals three significant design trends and choices that multifamily developers are making to undeniably captivate the modern renters of today.

Centralization multifamily
May 25, 2024

What Is Centralization? The Truth About The Buzzword of 2024

Centralization is undoubtedly one of the multifamily industry’s biggest buzzwords of 2024, sparking discussions among community managers, developers, and investors.

Specialized marketing
Apr 27, 2024

The Case for Specialized Marketing Expertise

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

166 main ads
Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

Personality leasing
Feb 17, 2024

Thinking Beyond Personality in Multifamily Leasing

For multifamily leasing, the formula for success transcends conventional wisdom that a bright personality is all it takes. Sales is critical. 

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