Insights - Leasing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Investors Listing Image WIDE
Jun 8, 2024

Why Savvy Investors Are Turning To Boutique Apartments

This week, we took a closer look at what makes boutique apartment developments attractive ventures for investors and developers given the current economic landscape and market inventory of 2024. 

Shockingly Meaningful Design Trends
Jun 1, 2024

Meaningful Multifamily Design Trends To Watch

Data reveals three significant design trends and choices that multifamily developers are making to undeniably captivate the modern renters of today.

Centralization multifamily
May 25, 2024

What Is Centralization? The Truth About The Buzzword of 2024

Centralization is undoubtedly one of the multifamily industry’s biggest buzzwords of 2024, sparking discussions among community managers, developers, and investors.

Specialized marketing
Apr 27, 2024

The Case for Specialized Marketing Expertise

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

166 main ads
Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

Personality leasing
Feb 17, 2024

Thinking Beyond Personality in Multifamily Leasing

For multifamily leasing, the formula for success transcends conventional wisdom that a bright personality is all it takes. Sales is critical. 

Retargeting nurturing
Jan 7, 2024

Why invest in remarketing campaigns?

Effective strategies in remarketing campaigns: early engagement, brand alignment, consistent communication, team education, and more for sustained success.

B320952e 932d 4051 9fcd 71074f238932 1130x640
Oct 21, 2023

Finishing strong on a multifamily lease-up

Discussing crucial decision-making moments in urban development projects, highlighting the significance of strategic planning and community engagement when projects reach a critical stage.

Get the TC:AM Edition

Real estate marketing insights and industry interviews

A simple read in under 5 minutes, delivered to your inbox Saturday mornings. 

Subscribe to the TC:AM Edition

A simple read in under 5 minutes, delivered to your inbox Saturday mornings.