Insights - Leasing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Personality leasing
Feb 17, 2024

Thinking Beyond Personality in Multifamily Leasing

For multifamily leasing, the formula for success transcends conventional wisdom that a bright personality is all it takes. Sales is critical. 

Retargeting nurturing
Jan 7, 2024

Why invest in remarketing campaigns?

Effective strategies in remarketing campaigns: early engagement, brand alignment, consistent communication, team education, and more for sustained success.

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Oct 21, 2023

Finishing strong on a multifamily lease-up

Discussing crucial decision-making moments in urban development projects, highlighting the significance of strategic planning and community engagement when projects reach a critical stage.

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Oct 14, 2023

10 Common questions about lease-up marketing

Effective strategies for lease-up success in real estate, offering a concise guide with the top 10 recommendations for achieving optimal results.

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Sep 2, 2023

How multifamily lease-ups can go wrong

Outlining unconventional strategies for real estate lease-up success, emphasizing creativity, community engagement, and targeted marketing to achieve optimal results in challenging markets.

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Aug 26, 2023

The importance of lead nurture in property marketing

It is important to adopt a "renter first" mindset in real estate marketing, emphasizing the need for immediate activation, preleasing efforts, and thoughtful onboarding to optimize lease-up success.

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Jul 15, 2023

Signage, brand, and lead generation in multifamily

Critique of a multifamily property sign property adjacent highlights brand misalignment. Community suggestions emphasize brand cohesion, clear messaging, and unique property offerings for effective signage.

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Jul 1, 2023

The return of corporate real estate branding

Corporate real estate branding resurgence addresses market challenges, emphasizing legitimacy, transparency, and talent attraction. Sub-brands explore new initiatives, reflecting a forward-looking strategy for success.

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