Insights - Leasing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Aug 26, 2023

The importance of lead nurture in property marketing

It is important to adopt a "renter first" mindset in real estate marketing, emphasizing the need for immediate activation, preleasing efforts, and thoughtful onboarding to optimize lease-up success.

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Jul 15, 2023

Signage, brand, and lead generation in multifamily

Critique of a multifamily property sign property adjacent highlights brand misalignment. Community suggestions emphasize brand cohesion, clear messaging, and unique property offerings for effective signage.

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Jul 1, 2023

The return of corporate real estate branding

Corporate real estate branding resurgence addresses market challenges, emphasizing legitimacy, transparency, and talent attraction. Sub-brands explore new initiatives, reflecting a forward-looking strategy for success.

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May 6, 2023

Multifamily leasing 101

Embrace flexible approaches, adapt to market trends, and shape the future of urban leasing for vibrant city spaces.

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Apr 8, 2023

What counts as a conversion in property marketing?

Exploring the concept of conversions in digital marketing, delving into diverse perspectives and emphasizing the importance of defining and measuring meaningful actions for effective campaign evaluation.

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Mar 18, 2023

What Multifamily Can Learn from Carvana

Exploring lessons for the multifamily industry from Carvana's approach, emphasizing the potential benefits of transparency and low-touch experiences for renters. 

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Feb 11, 2023

Accelerate leasing through smart lead nurture

Tips for modern pre-leasing strategies: set time domain limits, activate with clear deliverables, create a nurture campaign framework, think beyond concessions.

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