Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.
Twitter's rebrand, led by Elon Musk, sparks controversy with the shift from the iconic bird logo to an "X." Lessons for real estate brands include valuing core assets, tapping professional design expertise, and maintaining a human touch to avoid customer disconnect. Rebranding success depends on a clear purpose and customer resonance.
Corporate real estate branding resurgence addresses market challenges, emphasizing legitimacy, transparency, and talent attraction. Sub-brands explore new initiatives, reflecting a forward-looking strategy for success.
Property naming requires a free-flowing, empathetic mindset. Best practices include logical ties to location, history, and culture. Avoid conflicts and clichés. A strategic process involves research, storytelling, and refinement.
Initiate brand awareness early in property development for long-term benefits. Tactics include early activation, onsite branding, providing information, clear calls to action, and establishing a digital presence.
Explore inclusive strategies fostering sustainable, community-centric growth for vibrant, resilient cities.
Developers recognize the pivotal role of branding and marketing in the success of real estate projects amid challenging market dynamics.
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A simple read in under 5 minutes, delivered to your inbox Saturday mornings.