Insights - Branding

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

The Miller Fence wrap WIDE
Aug 10, 2024

When Should I Start Marketing For Lease-Up?

This week, we break down the key milestones in the lease-up timeline and the strategies that’ll put you in the driver’s seat for multifamily success.

Brand Book WIDE
Aug 7, 2024

Which Is Better For Lease-Up: Generalist or Specialized Multifamily Marketing Agencies?

When the stakes are this high in multifamily real estate, should developers go with a jack-of-all-trades agency that dabbles in everything or a specialized multifamily marketing agency with deep expertise?

Blind Spot WIDE
Jul 24, 2024

The Blind Spot Most Real Estate Developers Don't See Until Too Late

Smart real estate developers in the multifamily industry understand the importance of a highly sophisticated and achievable go-to-market strategy and its impact on the market from planning to implementation.

Model Home WIDE
Jul 6, 2024

Are Model Apartments Worth The Cost? Tips and Tricks for Faster ROI

After sparking a conversation among 20 industry-leading marketers on LinkedIn, Tori took a deep dive into the cost and effectiveness of a well-done model apartment in multifamily real estate. 

TC Lease agreement Image WIDE
Jun 18, 2024

Common Pre-Leasing Mistakes & How To Avoid Them

Pre-leasing is a time when many new developments sink or swim amid competitive market conditions. In this insight, Tori breaks down a handful of common leasing mistakes while providing helpful tips on how to avoid them. 

Shockingly Meaningful Design Trends
Jun 1, 2024

Meaningful Multifamily Design Trends To Watch

Data reveals three significant design trends and choices that multifamily developers are making to undeniably captivate the modern renters of today.

Luxury living
May 11, 2024

Luxury Living: Moving Beyond the Cliché

"Luxury living" often fails to differentiate one property from another. It's become a tired cliché that hardly resonates with today's renter.

The alice
Apr 20, 2024

10 Questions to Ask Before Hiring Your Multifamily Agency

Top questions that multifamily developers and marketing leaders should ask when selecting a multifamily brand and marketing agency.

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