Insights - Renter Nurturing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Jun 29, 2024

Apartmentalize 2024: Key Takeaways and Try Agains

This week, Tori connected with Moshe Crane, Mike Wolber, Tara Samuels, Andrew Bowen, and more to get the scoop on Apartmentalize 2024's key takeaways and opportunities for improvement. 

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Jun 26, 2024

10 Reasons Why Your Property Isn't Leasing

This week, Tori takes an in-depth look at market conditions and renter behavior to identify the top 10 reasons why your property isn't leasing so you can start conversations and implement solutions to increase conversions fast. 

Specialized marketing
Apr 27, 2024

The Case for Specialized Marketing Expertise

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

Rethinking activation
Apr 13, 2024

Rethinking Property Activation in the Digital Age

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.

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Feb 3, 2024

How to Get Buy-In on Early Preleasing

Starting onsite activations and early leasing activities can impact lease-up results in tremendous ways. Here are a few ways to get buy-in.

Retargeting nurturing
Jan 7, 2024

Why invest in remarketing campaigns?

Effective strategies in remarketing campaigns: early engagement, brand alignment, consistent communication, team education, and more for sustained success.

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Oct 21, 2023

Finishing strong on a multifamily lease-up

Discussing crucial decision-making moments in urban development projects, highlighting the significance of strategic planning and community engagement when projects reach a critical stage.

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Sep 23, 2023

What B2C marketing can teach us about the renter's journey

Exploring a B2C brand loyalty story, it underscores the importance of simplicity and effective nurturing. The lesson for the multifamily industry is clear: prioritize renter nurturing amid the complexities, learning from the straightforward and impactful approach.

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