Insights - Renter Nurturing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

AI human WIDE
Aug 31, 2024

Striking the Balance Between AI and A+ Renter Nurturing

AI's and chatbots can't feel, but if they could, they wouldn't like what we're about to say. In an era where technology seems to be taking over every aspect of our lives, the question for multifamily leasing professionals is: How much should we rely on automation, and where does the human touch still play a vital role?

Pod Models WIDE
Aug 21, 2024

The Best Operating Model for Mid-Sized Multifamily Properties

This week, we dig into how the Pod Model, driven by functional specialization, offers a fresh approach to longstanding property management operating challenges.

THE600 WIDE 1
Jul 16, 2024

The Key to Converting Prospects to Residents

This week, we're digging into the better-than-best practices for effectively nurturing leads to convert today's modern renters.

NAA Key Takeaways Image WIDE
Jun 29, 2024

Apartmentalize 2024: Key Takeaways and Try Agains

This week, Tori connected with Moshe Crane, Mike Wolber, Tara Samuels, Andrew Bowen, and more to get the scoop on Apartmentalize 2024's key takeaways and opportunities for improvement. 

NAA 10 Reasons Image WIDE
Jun 26, 2024

10 Reasons Why Your Property Isn't Leasing

This week, Tori takes an in-depth look at market conditions and renter behavior to identify the top 10 reasons why your property isn't leasing so you can start conversations and implement solutions to increase conversions fast. 

Specialized marketing
Apr 27, 2024

The Case for Specialized Marketing Expertise

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

Rethinking activation
Apr 13, 2024

Rethinking Property Activation in the Digital Age

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.

Early preleasing wide
Feb 3, 2024

How to Get Buy-In on Early Preleasing

Starting onsite activations and early leasing activities can impact lease-up results in tremendous ways. Here are a few ways to get buy-in.

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