Insights - Renter Nurturing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Retargeting nurturing
Jan 7, 2024

Why invest in remarketing campaigns?

Effective strategies in remarketing campaigns: early engagement, brand alignment, consistent communication, team education, and more for sustained success.

B320952e 932d 4051 9fcd 71074f238932 1130x640
Oct 21, 2023

Finishing strong on a multifamily lease-up

Discussing crucial decision-making moments in urban development projects, highlighting the significance of strategic planning and community engagement when projects reach a critical stage.

Ebbets Field Flannels Spring 2016 17
Sep 23, 2023

What B2C marketing can teach us about the renter's journey

Exploring a B2C brand loyalty story, it underscores the importance of simplicity and effective nurturing. The lesson for the multifamily industry is clear: prioritize renter nurturing amid the complexities, learning from the straightforward and impactful approach.

Nurturing 3
Apr 1, 2023

The better way to nurture property leads

Highlighting the necessity of a company-wide commitment to transformation, emphasizing collaboration and shared goals for successful and sustainable urban development initiatives.

Carvana 1
Mar 18, 2023

What Multifamily Can Learn from Carvana

Exploring lessons for the multifamily industry from Carvana's approach, emphasizing the potential benefits of transparency and low-touch experiences for renters. 

Launch news 2
Feb 25, 2023

The 2023 real estate marketing mindset

Exciting news about the Smarter Living Podcast Network, upcoming Transforming Cities Live episode, and a thoughtful perspective on the evolving landscape of property marketing in 2023.

Nurture renters
Feb 11, 2023

Accelerate leasing through smart lead nurture

Tips for modern pre-leasing strategies: set time domain limits, activate with clear deliverables, create a nurture campaign framework, think beyond concessions.

Get the TC:AM Edition

Real estate marketing insights and industry interviews

A simple read in under 5 minutes, delivered to your inbox Saturday mornings. 

Subscribe to the TC:AM Edition

A simple read in under 5 minutes, delivered to your inbox Saturday mornings.