Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Full a la carte
Mar 16, 2024

The Strategic Advantage of Full Agency Engagement

Should a multifamily company opt for a holistic, full-service engagement with a creative agency, or is a more selective, a la carte approach the better path?

Akin website mobile
Mar 9, 2024

Selecting the Right Multifamily Website

Building an effective digital footprint begins with a critical decision: choosing between template websites, hybrid options, or a custom-built approach.

Marketing leasing
Mar 2, 2024

Multifamily 2.0: Strategic Marketing and Professional Leasing

Effective marketing and a professional leasing approach are indispensable strategies for maximizing NOI and immediate ROI.

Localized marketing wide
Feb 24, 2024

Localizing Multifamily Marketing: A 2024 Perspective

In the realm of multifamily property marketing, the shift towards localization represents not just a trend but a strategic imperative.

Personality leasing
Feb 17, 2024

Thinking Beyond Personality in Multifamily Leasing

For multifamily leasing, the formula for success transcends conventional wisdom that a bright personality is all it takes. Sales is critical. 

Lost sky brand 0002 1
Feb 10, 2024

Choosing an Agency Partner for Multifamily Marketing

A stakeholder's guide for facilitating and successfully onboarding an agency partner.

Early preleasing wide
Feb 3, 2024

How to Get Buy-In on Early Preleasing

Starting onsite activations and early leasing activities can impact lease-up results in tremendous ways. Here are a few ways to get buy-in.

Miller brand guide layout
Jan 27, 2024

Branding for Small Multifamily Projects

Embarking on a small multifamily development deal raises a pivotal question for developers and owners: Is investing in brand worth it?

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