Insights - Marketing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Luxury living
May 11, 2024

Luxury Living: Moving Beyond the Cliché

"Luxury living" often fails to differentiate one property from another. It's become a tired cliché that hardly resonates with today's renter.

Specialized marketing
Apr 27, 2024

The Case for Specialized Marketing Expertise

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

The alice
Apr 20, 2024

10 Questions to Ask Before Hiring Your Multifamily Agency

Top questions that multifamily developers and marketing leaders should ask when selecting a multifamily brand and marketing agency.

Rethinking activation
Apr 13, 2024

Rethinking Property Activation in the Digital Age

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.

TC Top Multifamily Reads
Apr 6, 2024

Top Multifamily Reads of 2024 (So Far)

Read through our top multifamily guest book recommendations for 2024 - so far! A few familiar titles, and others that may surprise you.

166 main ads
Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

Full a la carte
Mar 16, 2024

The Strategic Advantage of Full Agency Engagement

Should a multifamily company opt for a holistic, full-service engagement with a creative agency, or is a more selective, a la carte approach the better path?

Marketing leasing
Mar 2, 2024

Multifamily 2.0: Strategic Marketing and Professional Leasing

Effective marketing and a professional leasing approach are indispensable strategies for maximizing NOI and immediate ROI.

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