Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Pod Models WIDE
Aug 21, 2024

The Best Operating Model for Mid-Sized Multifamily Properties

This week, we dig into how the Pod Model, driven by functional specialization, offers a fresh approach to longstanding property management operating challenges.

Proptech Smart Home Wide
Aug 17, 2024

Top Four PropTech Amenities to Elevate Your Multifamily Development

This week, we explore the four essential prop-tech amenities that should be on your radar for your next multifamily development project.

Premier Property Brand
Aug 14, 2024

A Developer’s Guide To Branding A Property That Sells

Building a premier property brand requires a strategic, well-executed branding approach that doesn’t just speak to potential residents—it resonates with them on an emotional level. This is how we do it. 

The Miller Fence wrap WIDE
Aug 10, 2024

When Should I Start Marketing For Lease-Up?

This week, we break down the key milestones in the lease-up timeline and the strategies that’ll put you in the driver’s seat for multifamily success.

Brand Book WIDE
Aug 7, 2024

Which Is Better For Lease-Up: Generalist or Specialized Multifamily Marketing Agencies?

When the stakes are this high in multifamily real estate, should developers go with a jack-of-all-trades agency that dabbles in everything or a specialized multifamily marketing agency with deep expertise?

Marketing Budget WIDE
Aug 3, 2024

Budgeting for Market-Rate Multifamily Lease-Ups

The first of August marks the beginning of budgeting season for developers and suppliers alike. Are you prepared to make every dollar count? This insight helps prioritize how to get a GTM budget for 2025 off the spreadsheet and into the project.

Operating Model WIDE
Jul 31, 2024

Breaking Down The Basics: Traditional, Centralized, and Specialized Multifamily Operating Models

This week, we're breaking down the basics to the big three multifamily operating models by pros, cons, and cost. 

AI WIDE 1
Jul 27, 2024

How Multifamily Brands Are Boosting Awareness With AI

The most valuable real estate right now is quaintly situated right at the top of the Google search engine result page. Is your property stepping up to compete in the age of AI-powered search? 

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