Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight 1
Dec 21, 2024

What the Latest Fed Rate Cuts Mean for Multifamily Developers

The final federal rate cut of 2024 arrived; what does it mean for multifamily developers going into the new year?

TC Insight
Dec 16, 2024

The Truth About The Renter Journey Today

Renter journeys in multifamily are becoming a hot topic! This week, we dig into what developers need to know to invest wisely. 

TC Insight
Dec 14, 2024

The New Way to Market Multifamily Properties for ROI

Play to win. Study up on the multifamily playbooks maximizing lease-up ROI.

TC Insight
Dec 3, 2024

Buzzwords That Undermine Your Property’s Value

This week, we're investigating how to maximize property value by avoiding jargon and tired buzzwords in your new development collateral. 

TC Insight 2
Nov 23, 2024

Lease-Up Vs. Condo Marketing: Budgeting for Faster ROI

This week, we're answering the million-dollar question: how much should I invest in marketing my new development for faster ROI? 

TC Insight 1
Nov 21, 2024

How New Developments Can Help Lower Rents for All

This week, we dig into how more housing, even Class-A, helps lower rents in Class-C communities. 

TC Insight
Nov 16, 2024

Why Great Buildings Deserve Great Stories

This week, we're digging into why great buildings deserve more than an ILS package and a templated logo. 

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A simple read in under 5 minutes, delivered to your inbox Saturday mornings.