Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

PM burnout
Mar 25, 2023

A Multifamily Problem: Property Manager Burnouts

New York City updated the iconic "I ❤️ NY" logo to "We ❤️ NY," symbolizing a resilient bond post-COVID-19. Meanwhile, property managers face burnout with diverse expectations, emphasizing the need for specialized teams to enhance property management and tenant satisfaction.

Carvana 1
Mar 18, 2023

What Multifamily Can Learn from Carvana

Exploring lessons for the multifamily industry from Carvana's approach, emphasizing the potential benefits of transparency and low-touch experiences for renters. 

Field of dreams
Mar 11, 2023

More multifamily developers are putting marketing first

Developers recognize the pivotal role of branding and marketing in the success of real estate projects amid challenging market dynamics.

Launch news 2
Feb 25, 2023

The 2023 real estate marketing mindset

Exciting news about the Smarter Living Podcast Network, upcoming Transforming Cities Live episode, and a thoughtful perspective on the evolving landscape of property marketing in 2023.

Nurture renters
Feb 11, 2023

Accelerate leasing through smart lead nurture

Tips for modern pre-leasing strategies: set time domain limits, activate with clear deliverables, create a nurture campaign framework, think beyond concessions.

AI 1
Feb 4, 2023

The power of AI in real estate marketing

Leveraging AI tools such as Midjourney and DALL·E 2 in the multifamily sector enhances efficiency by streamlining design processes.

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