Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Lifestyle wide
Sep 18, 2024

What Are Psychographics In Multifamily Marketing?

How do you stand out when every building down the street also has a rooftop deck and a "state-of-the-art" fitness center? The answer isn’t in the physical amenities; it’s in the experiences you offer and how you position them. Enter: Psychographics 

Fraud Wide
Sep 14, 2024

The Real Cost of Fraud for Multifamily Owners

This week, we're breaking down the NHMC Report on multifamily renter fraud, and how owner/stakeholders can prevent fraud onsite.

ROI marketing Wide
Sep 11, 2024

How to Accelerate Your Multifamily Lease-Up and Hit 4x ROI

This week, we're digging into our blueprint for how you can design a lease-up strategy that gets the job done and works harder than your competition.

Hospitality Wide
Sep 7, 2024

Key Learnings From Hospitality For A Better Resident Experience

This week, we're digging into what multifamily can learn from hospitality when it comes to creating a five-star resident experience.

Absorption Rates Wide
Sep 4, 2024

Understanding Absorption Rates in the Multifamily Market

This week, we're breaking down the basics of absorption rates in multifamily real estate. What they are, how to solve for them, and why they matter. 

AI human WIDE
Aug 31, 2024

Striking the Balance Between AI and A+ Renter Nurturing

AI's and chatbots can't feel, but if they could, they wouldn't like what we're about to say. In an era where technology seems to be taking over every aspect of our lives, the question for multifamily leasing professionals is: How much should we rely on automation, and where does the human touch still play a vital role?

Apartments com WIDE
Aug 27, 2024

A Developer’s Guide to Maximizing ILS Packages

This week, we're diving deep into how to make your property’s ILS presence work for you and fast.

The Brook WIDE
Aug 24, 2024

Pre-Sale Tactics to Drive Luxury Condo Sales

In the high-stakes market of luxury condo development, playing the long game is must-do. This week, we're breaking down the best pre-sales tactics to drive luxury condo sales. 

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