Evaluating the effectiveness of signage in marketing apartments, emphasizing the importance of clear, visually appealing signs to attract potential tenants and drive sales.
John Drachman discusses makes for good networking in 2023 and how he curates his own LinkedIn news feed to gain the most insight.
Falling rental rates are impacting the multifamily industry and its implications on marketing strategies. Operators are adjusting prices to maintain occupancy, leading to varied responses in marketing budgets and approaches.
Outlining unconventional strategies for real estate lease-up success, emphasizing creativity, community engagement, and targeted marketing to achieve optimal results in challenging markets.
It is important to adopt a "renter first" mindset in real estate marketing, emphasizing the need for immediate activation, preleasing efforts, and thoughtful onboarding to optimize lease-up success.
Tony Sousa is passionate about people, operations, technology, culture and family. He works as the VP of Marketing Relations at RPM Living.
Current multifamily property websites face mobile usability challenges. Solutions include streamlined promotions, simplified chat, and reduced redundant calls-to-action for user-friendly effectiveness.
Transforming Cities guests recommend diverse books, from leadership strategies in "When They Win, You Win" to architecture's impact on happiness in "The Architecture of Happiness."
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