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A stakeholder's guide for facilitating and successfully onboarding an agency partner.

Brent Camp has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing.

Starting onsite activations and early leasing activities can impact lease-up results in tremendous ways. Here are a few ways to get buy-in.

Considerations when choosing between a specialty marketing agency and a property management team for marketing. And, at what property size do you even need a brand?

Embarking on a small multifamily development deal raises a pivotal question for developers and owners: Is investing in brand worth it?

Why groups should invest in remarking (nurturing) campaigns. Plus, the tricky topic of how to budget an entire project for a go-to-market strategy.

Considerations before signing on the dotted line with a multifamily-specific agency or a property management company offering marketing services.

Discussing the importance of budgeting for a strategic go-to-market (GTM) campaign in the real estate and multifamily development industry.