On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy.
The duo also discusses a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing investment.
Jay Parsons is a rental housing economist, investor, speaker, and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.
10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.
Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.
Tara Samuels is known as the "relationship-building architect" and the mastermind behind countless multifamily industry connections that stand the test of time.
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
A simple read in under 5 minutes, delivered to your inbox Saturday mornings.