Remarketing Campaigns and GTM Budgets

By Chris Arnold

On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy.

The duo also discusses a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing investment.

Hosted By

Chris Arnold

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