On this episode of Real Wins, Chris and Mike chat about what you should consider when choosing between a specialty marketing agency and a property management team for marketing.
Later, they shift their focus to sub-50-unit buildings and answer the question: At that size, do you even need a brand?
What are multifamily playbooks and how do they evolve with the industry?
Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography.
Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round!
What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target.
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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