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"Luxury living" often fails to differentiate one property from another. It's become a tired cliché that hardly resonates with today's renter.

Many multifamily property management softwares, namely large providers, are moving from previously free integration models to a structured fee system. mostly recently, Entrata.

Jay Parsons is a rental housing economist, investor, speaker, and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.

Top questions that multifamily developers and marketing leaders should ask when selecting a multifamily brand and marketing agency.

Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.