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Real Wins Youtube 18
Dec 4, 2024

Creating a Leading Multifamily Brand

Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography. 

TC Insight
Dec 3, 2024

Buzzwords That Undermine Your Property’s Value

This week, we're investigating how to maximize property value by avoiding jargon and tired buzzwords in your new development collateral. 

TC Insight 2
Nov 23, 2024

Lease-Up Vs. Condo Marketing: Budgeting for Faster ROI

This week, we're answering the million-dollar question: how much should I invest in marketing my new development for faster ROI? 

TC Insight 1
Nov 21, 2024

How New Developments Can Help Lower Rents for All

This week, we dig into how more housing, even Class-A, helps lower rents in Class-C communities. 

RW17 Cover
Nov 20, 2024

Rapid-Fire Multifamily with Mike DiMella

Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round! 

TC Insight
Nov 16, 2024

Why Great Buildings Deserve Great Stories

This week, we're digging into why great buildings deserve more than an ILS package and a templated logo. 

TC Insight
Nov 13, 2024

Why 94% Occupancy Just Doesn't Cut It Anymore

This week, we debunk the myth that 94% is good enough and how to raise the bar for stabilized revenue.

RW16 Cover
Nov 13, 2024

Improving Post-Stabilized Leasing Performance

What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target. 

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