Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

Hospitality Wide
Sep 7, 2024

Key Learnings From Hospitality For A Better Resident Experience

This week, we're digging into what multifamily can learn from hospitality when it comes to creating a five-star resident experience.

Absorption Rates Wide
Sep 4, 2024

Understanding Absorption Rates in the Multifamily Market

This week, we're breaking down the basics of absorption rates in multifamily real estate. What they are, how to solve for them, and why they matter. 

AI human WIDE
Aug 31, 2024

Striking the Balance Between AI and A+ Renter Nurturing

AI's and chatbots can't feel, but if they could, they wouldn't like what we're about to say. In an era where technology seems to be taking over every aspect of our lives, the question for multifamily leasing professionals is: How much should we rely on automation, and where does the human touch still play a vital role?

Apartments com WIDE
Aug 27, 2024

A Developer’s Guide to Maximizing ILS Packages

This week, we're diving deep into how to make your property’s ILS presence work for you and fast.

The Brook WIDE
Aug 24, 2024

Pre-Sale Tactics to Drive Luxury Condo Sales

In the high-stakes market of luxury condo development, playing the long game is must-do. This week, we're breaking down the best pre-sales tactics to drive luxury condo sales. 

Pod Models WIDE
Aug 21, 2024

The Best Operating Model for Mid-Sized Multifamily Properties

This week, we dig into how the Pod Model, driven by functional specialization, offers a fresh approach to longstanding property management operating challenges.

Proptech Smart Home Wide
Aug 17, 2024

Top Four PropTech Amenities to Elevate Your Multifamily Development

This week, we explore the four essential prop-tech amenities that should be on your radar for your next multifamily development project.

Premier Property Brand
Aug 14, 2024

A Developer’s Guide To Branding A Property That Sells

Building a premier property brand requires a strategic, well-executed branding approach that doesn’t just speak to potential residents—it resonates with them on an emotional level. This is how we do it. 

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