Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Jul 24, 2024

The Blind Spot Most Real Estate Developers Don't See Until Too Late

Smart real estate developers in the multifamily industry understand the importance of a highly sophisticated and achievable go-to-market strategy and its impact on the market from planning to implementation.

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Jul 20, 2024

What We Know So Far: The National 5% Rent Cap Proposal

If passed through congress, owners with 50 or more units would lose certain tax breaks if they raise rent by more than 5% per year.

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Jul 16, 2024

The Key to Converting Prospects to Residents

This week, we're digging into the better-than-best practices for effectively nurturing leads to convert today's modern renters.

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Jul 13, 2024

Debunking The Myth: Can Higher Rent and Occupancy Can Coexist?

This week, Tori digs into the myth that if you charge higher rents, your occupancy rates will drop, and vice versa, and if your occupancy is soaring, you must be priced too low.

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Jul 6, 2024

Are Model Apartments Worth The Cost? Tips and Tricks for Faster ROI

After sparking a conversation among 20 industry-leading marketers on LinkedIn, Tori took a deep dive into the cost and effectiveness of a well-done model apartment in multifamily real estate. 

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Jun 29, 2024

Apartmentalize 2024: Key Takeaways and Try Agains

This week, Tori connected with Moshe Crane, Mike Wolber, Tara Samuels, Andrew Bowen, and more to get the scoop on Apartmentalize 2024's key takeaways and opportunities for improvement. 

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Jun 26, 2024

10 Reasons Why Your Property Isn't Leasing

This week, Tori takes an in-depth look at market conditions and renter behavior to identify the top 10 reasons why your property isn't leasing so you can start conversations and implement solutions to increase conversions fast. 

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Jun 22, 2024

How To Revamp Your Multifamily GTM Strategy

If you’re returning from the NAA Apartmentalize, you're likely buzzing with inspiration from the sessions, exhibitors, and meet and greets! This week, Tori digs into how Marketers can refresh their GTM Strategy post-conference learnings.

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