Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight
Nov 13, 2024

Why 94% Occupancy Just Doesn't Cut It Anymore

This week, we debunk the myth that 94% is good enough and how to raise the bar for stabilized revenue.

TCAM featured image
Nov 9, 2024

Why Real Branding Maximizes Property Value

There's a lot hype about branding—this week we're digging in on hard numbers and real impact.

Best Podcast 1
Nov 4, 2024

Transforming Cities Wins PRISM Award For Best Podcast

This week, we're celebrating as Transforming Cities takes home it's first PRISM award for Best Podcast by the The Builders and Remodelers Association of Greater Boston

Cape Coral Grove
Nov 2, 2024

Tampa’s Real Estate Market: A Top Pick for 2025

This week, we're digging into ULI's Emerging Trends in Real Estate® United States and Canada 2025 report, focusing on what we can expect from Tampa, Florida through 2025.  

The Dorian
Oct 30, 2024

What Multifamily Can Learn from Branded Residences' Growth

Branded residences offer renters a design-forward lifestyle experience, combining strong brand identity, tailored amenities, and a sense of community, making them more desirable than traditional, unbranded buildings.

Linden
Oct 26, 2024

The Correlation Between GTM and TVM in Multifamily

This week, we're breaking down why getting your GTM strategy moving boosts your TVM. 

Green Living
Oct 23, 2024

Wellness-Driven Sustainability: The Gold Standard for Residential Developers

Wellness-driven sustainability is driving renter decisions across the country. Here's why sustainability lifestyle motivations are more powerful than ever. 

Custom Website 1
Oct 19, 2024

The Limitations of Templated Marketing in Multifamily

Templates Aren't Cutting it in Multifamily Anymore. Here’s why custom go-to-marketing efforts are king in leasing faster and for premium rents. 

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