Insights

Centralization is undoubtedly one of the multifamily industry’s biggest buzzwords of 2024, sparking discussions among community managers, developers, and investors.

"Luxury living" often fails to differentiate one property from another. It's become a tired cliché that hardly resonates with today's renter.

Many multifamily property management softwares, namely large providers, are moving from previously free integration models to a structured fee system. mostly recently, Entrata.

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

Top questions that multifamily developers and marketing leaders should ask when selecting a multifamily brand and marketing agency.

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.

Read through our top multifamily guest book recommendations for 2024 - so far! A few familiar titles, and others that may surprise you.

Despite the inherent differences between condo sell-throughs and multifamily lease-up projects, the foundational marketing strategies employed can be quite similar.