Insights - Marketing

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

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Jul 15, 2023

Signage, brand, and lead generation in multifamily

Critique of a multifamily property sign property adjacent highlights brand misalignment. Community suggestions emphasize brand cohesion, clear messaging, and unique property offerings for effective signage.

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Jun 17, 2023

Takeaways from Apartmentalize ATL 2023

NAA Apartmentalize 2023 highlights, speaking to how AI is being used in the industry and how personal branding fosters meaningful connections.

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Jun 10, 2023

3 multifamily marketing mistakes to avoid

Ensure a smooth summer marketing strategy by sidestepping common errors such as premature construction signage, securing your Google My Business Page, and fostering potential leads into successful renters.

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Jun 3, 2023

Why brand awareness starts with on-site activation

Initiate brand awareness early in property development for long-term benefits. Tactics include early activation, onsite branding, providing information, clear calls to action, and establishing a digital presence.

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May 13, 2023

Takeaways from Apartment Innovation and Marketing 2023

AIM Conference 2023 highlights; paid ads on streaming services, self-scheduling for prospects, meeting resident expectations, the importance customer data platforms, and the leverage of AI within Multifamily operations.

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Apr 22, 2023

Top real estate industry insights from 2023

Discover key insights from industry leaders on Transforming Cities. Gain valuable perspectives on urban development, strategic planning, and fostering sustainable, vibrant communities.

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Apr 15, 2023

Using data to improve property marketing

Learn strategies to enhance marketing effectiveness, optimize performance, and drive success in urban development projects.

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Apr 1, 2023

The better way to nurture property leads

Highlighting the necessity of a company-wide commitment to transformation, emphasizing collaboration and shared goals for successful and sustainable urban development initiatives.

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