Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.
It is important to adopt a "renter first" mindset in real estate marketing, emphasizing the need for immediate activation, preleasing efforts, and thoughtful onboarding to optimize lease-up success.
Twitter's rebrand, led by Elon Musk, sparks controversy with the shift from the iconic bird logo to an "X." Lessons for real estate brands include valuing core assets, tapping professional design expertise, and maintaining a human touch to avoid customer disconnect. Rebranding success depends on a clear purpose and customer resonance.
Critique of a multifamily property sign property adjacent highlights brand misalignment. Community suggestions emphasize brand cohesion, clear messaging, and unique property offerings for effective signage.
NAA Apartmentalize 2023 highlights, speaking to how AI is being used in the industry and how personal branding fosters meaningful connections.
Ensure a smooth summer marketing strategy by sidestepping common errors such as premature construction signage, securing your Google My Business Page, and fostering potential leads into successful renters.
Initiate brand awareness early in property development for long-term benefits. Tactics include early activation, onsite branding, providing information, clear calls to action, and establishing a digital presence.
AIM Conference 2023 highlights; paid ads on streaming services, self-scheduling for prospects, meeting resident expectations, the importance customer data platforms, and the leverage of AI within Multifamily operations.
Discover key insights from industry leaders on Transforming Cities. Gain valuable perspectives on urban development, strategic planning, and fostering sustainable, vibrant communities.
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