Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

TC Insight 2
Jan 25, 2025

Google Knows Where Renters Should Live Before They Do

The devil works hard, but Google's AI-powered search works harder. Here's how it's helping renters find their next apartment. 

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Jan 23, 2025

ILS vs. PPC – Which Delivers Better Results?

PPC vs. ILS, or both? Learn which one makes the most sense for your new development. 

TC Insight
Jan 18, 2025

The Cost of Misaligned Sales and Marketing

Death by a thousand cuts: when marketing, sales, and the property are out of sync.

TC Insight 1
Jan 16, 2025

What’s My Name Again? How to Avoid a Property Identity Crisis

What’s in a name? How to name multifamily communities to add value and stand the test of time.

TC Insight 2
Jan 11, 2025

Renters Speaking—Here’s What They Want in 2025

Discover what over 90,000 renters reported their must-haves amenities are for 2025. 

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Jan 9, 2025

Freedom and Flexibility- the Luxury of Renting

This week we're digging into how to market the freedom and sophistication renters crave.

TC Insight
Jan 4, 2025

2025 Hospitality Trends All Developers Should Know

As our feeds are flooded with multifamily predictions for 2025, this week, we're turning our attention to the top trends of hospitality in the new year for fresh inspiration. 

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Dec 21, 2024

What the Latest Fed Rate Cuts Mean for Multifamily Developers

The final federal rate cut of 2024 arrived; what does it mean for multifamily developers going into the new year?

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