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Great to connect with you! We appreciate your interest in TC. If you haven't already, please dive into a few of our latest insights below.

TC Insight 7
May 9, 2025

Branding Challenges in Multifamily Development—and How to Solve Them

This week, we're breaking down the biggest misunderstandings Developers often face when it comes to branding their lease-up. 

TC Insight 5
May 7, 2025

The Critical Difference Between a Property Logo and a Brand

This week, we're breaking down the basics of a logo vs. a brand in multifamily real estate so savvy developers like you can invest in a system that will empower your returns. 

TC Insight 4
May 3, 2025

The Best Multifamily Brands Think Like Hotels

Most multifamily brands feel safe. Visually cautious. Designed to offend no one and inspire even fewer. Here's what we're doing to combat that. 

TC Insight 5 2025 04 28 132109 oayo
Apr 30, 2025

Forget Fluff: Writing Copy Renters Remember

This week, we're digging into how to write memorable copy that resonates with the ambitions of modern renters today. No fluff, less buzzwords, and zero clichés.

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A simple read in under 5 minutes, delivered to your inbox Saturday mornings.