Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

AI WIDE 1
Jul 27, 2024

How Multifamily Brands Are Boosting Awareness With AI

The most valuable real estate right now is quaintly situated right at the top of the Google search engine result page. Is your property stepping up to compete in the age of AI-powered search? 

Blind Spot WIDE
Jul 24, 2024

The Blind Spot Most Real Estate Developers Don't See Until Too Late

Smart real estate developers in the multifamily industry understand the importance of a highly sophisticated and achievable go-to-market strategy and its impact on the market from planning to implementation.

Interviews

Real Wins Podcast Tile 10
Jul 17, 2024

The Renter Nurturing Game Plan

On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan.

Real Wins Podcast Tile 09
Jun 19, 2024

Onsite Activation Best Practices

On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and more. 

EP87 Nate Jenkins
Jun 13, 2024

Designing Buildings with Intention

Nate Jenkins is Principal at OZ Architecture in Denver, Colorado. His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects.

Real Wins Podcast Tile 08
Jun 5, 2024

Why Agencies and Leasing Teams Don’t Get Along

Chris and Mike engage in a vibrant discussion about why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans. 

166 main ads
Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

Rent Cap WIDE
Jul 20, 2024

What We Know So Far: The National 5% Rent Cap Proposal

If passed through congress, owners with 50 or more units would lose certain tax breaks if they raise rent by more than 5% per year.

THE600 WIDE 1
Jul 16, 2024

The Key to Converting Prospects to Residents

This week, we're digging into the better-than-best practices for effectively nurturing leads to convert today's modern renters.

THE600 WIDE
Jul 13, 2024

Debunking The Myth: Can Higher Rent and Occupancy Can Coexist?

This week, Tori digs into the myth that if you charge higher rents, your occupancy rates will drop, and vice versa, and if your occupancy is soaring, you must be priced too low.

Model Home WIDE
Jul 6, 2024

Are Model Apartments Worth The Cost? Tips and Tricks for Faster ROI

After sparking a conversation among 20 industry-leading marketers on LinkedIn, Tori took a deep dive into the cost and effectiveness of a well-done model apartment in multifamily real estate. 

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