Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

Specialized marketing
Apr 27, 2024

The Case for Specialized Marketing Expertise

In the multifamily industry, specialized marketing expertise is a must when it comes to building nuanced brand experiences that meet the demands of high renter expectations.

The alice
Apr 20, 2024

10 Questions to Ask Before Hiring Your Multifamily Agency

Top questions that multifamily developers and marketing leaders should ask when selecting a multifamily brand and marketing agency.

Interviews

Real Wins Podcast Tile 07
Apr 24, 2024

What to Ask Before Hiring Your Creative Agency

10 important questions to ask before hiring your multifamily brand and marketing agency broken down into four key buckets to consider: strategy, brand, demand, and enablement.

EP84 Autumn Hunt
Apr 17, 2024

Developing a Multifamily Marketing Team

Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.

EP83 Tara Samuels
Apr 10, 2024

Matching Mentors in Multifamily

Tara Samuels is known as the "relationship-building architect" and the mastermind behind countless multifamily industry connections that stand the test of time.

EP82 Dom Beveridge Mike Di Mella LIVE
Apr 3, 2024

The Revenue Management Debate

During our live event, Dom and Mike debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.

166 main ads
Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

Rethinking activation
Apr 13, 2024

Rethinking Property Activation in the Digital Age

The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.

TC Top Multifamily Reads
Apr 6, 2024

Top Multifamily Reads of 2024 (So Far)

Read through our top multifamily guest book recommendations for 2024 - so far! A few familiar titles, and others that may surprise you.

Condo v multifamily
Mar 30, 2024

Condo Sell-Throughs vs. Multifamily Lease-Ups

Despite the inherent differences between condo sell-throughs and multifamily lease-up projects, the foundational marketing strategies employed can be quite similar.

Full a la carte
Mar 16, 2024

The Strategic Advantage of Full Agency Engagement

Should a multifamily company opt for a holistic, full-service engagement with a creative agency, or is a more selective, a la carte approach the better path?

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