Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

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Jan 11, 2025

Renters Speaking—Here’s What They Want in 2025

Discover what over 90,000 renters reported their must-haves amenities are for 2025. 

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Jan 9, 2025

Freedom and Flexibility- the Luxury of Renting

This week we're digging into how to market the freedom and sophistication renters crave.

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Interviews

Real Wins Podcast Tile 19
Dec 11, 2024

What Are Multifamily Playbooks?

What are multifamily playbooks and how do they evolve with the industry? 

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Dec 4, 2024

Creating a Leading Multifamily Brand

Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography. 

Real Wins Podcast Tile 17
Nov 20, 2024

Rapid-Fire Multifamily with Mike DiMella

Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round! 

Real Wins Podcast Tile 16
Nov 13, 2024

Improving Post-Stabilized Leasing Performance

What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target. 

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Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

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Jan 4, 2025

2025 Hospitality Trends All Developers Should Know

As our feeds are flooded with multifamily predictions for 2025, this week, we're turning our attention to the top trends of hospitality in the new year for fresh inspiration. 

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Dec 21, 2024

What the Latest Fed Rate Cuts Mean for Multifamily Developers

The final federal rate cut of 2024 arrived; what does it mean for multifamily developers going into the new year?

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Dec 16, 2024

The Truth About The Renter Journey Today

Renter journeys in multifamily are becoming a hot topic! This week, we dig into what developers need to know to invest wisely. 

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Dec 14, 2024

The New Way to Market Multifamily Properties for ROI

Play to win. Study up on the multifamily playbooks maximizing lease-up ROI.

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