Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

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May 30, 2025

The Boutique Advantage: Winning with Experience, Not Size

Discover why boutique multifamily buildings outperform their larger competitors by focusing on curated experiences, intentional design, and emotionally resonant branding.

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May 23, 2025

Branding by the Numbers: The ROI of a Strategic Identity

Discover how data-driven branding strategies can accelerate leasing, boost NOI, and turn your multifamily property's identity into a measurable performance asset.

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Interviews

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Jun 4, 2025

Rent Control & Affordable Housing

On this episode of Empowered Returns, Mike welcomes Dr. Christina Stacy from the Urban Institute to tackle one of the most hotly debated issues in housing policy—rent control.

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May 28, 2025

How Boutique Buildings Compete with Institutions

On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players.

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May 21, 2025

Why Generic Logos Hurt Your Property Brand

In this episode, Chris and Michael discuss the critical importance of branding in the real estate industry, emphasizing the need for differentiation and a comprehensive brand identity.

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Apr 9, 2025

The Pricing Playbook for Maximized Revenue

On this episode of Empowered Returns, CHARLESGATE Managing Partner Michael DiMella shares his unique approach to maximizing revenue through condo pricing strategy.

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Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

TC Insight
May 14, 2025

Your Property Brand Lives—or Dies—In the Leasing Office

Your brand’s reputation is built—or broken—at the leasing desk. Are you ready to unify leasing and marketing to protect it?

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May 13, 2025

Expertise Doesn’t Cost—It Pays: The High Price of DIY Property Branding

Remember when we all DIY dip-dyed our hair in Kool-aide and learned just because you can do it yourself doesn't mean you should? This week we're digging into the hidden costs of DIY'd branding. 

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May 9, 2025

Branding Challenges in Multifamily Development—and How to Solve Them

This week, we're breaking down the biggest misunderstandings Developers often face when it comes to branding their lease-up. 

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May 7, 2025

The Critical Difference Between a Property Logo and a Brand

This week, we're breaking down the basics of a logo vs. a brand in multifamily real estate so savvy developers like you can invest in a system that will empower your returns. 

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