Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

TC Insight 1
Apr 19, 2025

Recalibrating the Centralization Pendulum in Multifamily

This week we're balancing the scales of centralization and people onsite in new development multifamily. 

TC Insight 2
Apr 16, 2025

Profits and People: The Dual Mandate of Property Management Today

This week we're digging into the balance between people and profitability for onsite operations that excel internal, resident, and ownership expectations. 

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Interviews

Option D 1
Apr 9, 2025

The Pricing Playbook for Maximized Revenue

On this episode of Empowered Returns, CHARLESGATE Managing Partner Michael DiMella shares his unique approach to maximizing revenue through condo pricing strategy. 

Option D
Apr 2, 2025

The Developer’s Guide to True Stabilization

Wondering what that 5% vacancy is costing your property? Here's a clear look at the bigger picture of multifamily stabilization. 

Copy of Real Wins Podcast Tile 1
Mar 19, 2025

Reputation Scores and Property Visibility

Property reputations are hard to maintain; on this episode of Real Wins, Tori gives actionable tips on strategies to keep your property's reputation sparkling. 

Copy of Real Wins Podcast Tile
Mar 12, 2025

Multifamily Rapid Fire with Chris

On this episode of Real Wins, Chris enters the hot seat while Tori asks him multifamily marketing questions in rapid-fire fashion. 

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Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

TC Insight
Apr 9, 2025

The Multifamily Playbook for Pricing and Momentum

This one's for the spreadsheet junkies who are looking to level up their next development through a revamped pricing strategy that has proven market-beating results. 

TC Insight 1
Apr 5, 2025

When Doing It All Is Doing Too Much: The Benefits of Outsourced Property Marketing

Even the pros need a pro sometimes when it comes to multifamily property marketing plans. Find out why it saves investments and assets in the long run! 

TC Insight
Apr 2, 2025

How to Stop Bleeding NOI Between Leases

This week, we're breaking down how developers can motivate their site team to go the extra mile for occupancy, and get the extra million in NOI.

TC Insight 6
Mar 29, 2025

The Real Cost of “Fast and Cheap” Property Websites

Is your property website fast, affordable, or high-quality? Here’s how to choose the right combination for your goals.

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