Multifamily Marketing, Development, and Industry Insights

Transforming Cities

Transforming Cities brings you timely marketing education, interviews with industry leaders, and a growing source of development news.

Latest Insights

TC Insight 6
Mar 29, 2025

The Real Cost of “Fast and Cheap” Property Websites

Is your property website fast, affordable, or high-quality? Here’s how to choose the right combination for your goals.

TC Insight 5
Mar 26, 2025

A Developer's Guide To Community Buy-In

Learn how real estate developers win community support, lower resistance, and get projects approved — by leading with trust, not blueprints.

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Interviews

Copy of Real Wins Podcast Tile 1
Mar 19, 2025

Reputation Scores and Property Visibility

Property reputations are hard to maintain; on this episode of Real Wins, Tori gives actionable tips on strategies to keep your property's reputation sparkling. 

Copy of Real Wins Podcast Tile
Mar 12, 2025

Multifamily Rapid Fire with Chris

On this episode of Real Wins, Chris enters the hot seat while Tori asks him multifamily marketing questions in rapid-fire fashion. 

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Mar 5, 2025

The Real Problem with Most Real Estate Agencies Selling New Developments

Vetting the right sales and marketing partners can make or break a condo sellout. Here are the questions you should be asking!

Option D
Feb 26, 2025

The Mistake That’s Costing Condo Developers Millions

On this episode of Empowered Returns, Tori and Mike dive into how the wrong approach to GTM is costing developers millions.

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Mar 23, 2024

Breaking Down a Go-To-Market Multifamily Strategy

In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.

More Insights

TC Insight 4
Mar 19, 2025

Reputation Is Personal: Visibility Starts With the Right Response

Are you managing your property's reputation or is it managing you? A deep look into the personal impact of reputation on a multifamily lease-up or sellout. 

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Mar 15, 2025

How to Stand Out in an Oversupplied Leasing Market

Don't let the fear of striking out keep you from playing the game! This week, we're sharing three ways to get your property ahead, even in an oversupplied market. 

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Mar 12, 2025

Bad Data, Empty Units: How to Fix A Flimsy Leasing Pipeline

Underwhelmed with your performance marketing this spring? Take back your lead pipeline with these three steps! 

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Mar 8, 2025

Breaking the 60-Day Notice Myth: How Proactive Leasing Boosts NOI

Whoever wrote the 60-day notice rule? And why are we still bound to it when we know renters make renewal decisions so much sooner? 

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