Using storytelling to drive multifamily sales

By Chris Arnold

Building a brand through authenticity

Transforming Cities welcomes Charles Thompson, Account Executive at Experian.

Charles has been selling in some form for the last seven years and has found himself in the multifamily space for the last year. He sees sales as serving and loves that it can enable him to create and build meaningful and educational relationships.

His difficult early life experiences now inform his personal brand, enabling him to communicate his story with others so they see him first as a person with a family, interests, and passions and as a salesperson second.

Charles is a father of four and resides with his wife and family in San Diego, CA.

Hosted By

Chris Arnold

Listen Here

Latest Interviews

EP88 Mike Brewer Mike Di Mella LIVE
Aug 28, 2024

The Staging Debate

This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn! 

Real Wins Podcast Tile 11
Aug 21, 2024

Property Management Centralization Pod Model

On this episode of Real Wins, Chris and Mike dive into the topic of property management centralization. 

Real Wins Podcast Tile 10
Jul 17, 2024

The Renter Nurturing Game Plan

On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan.

Real Wins Podcast Tile 09
Jun 19, 2024

Onsite Activation Best Practices

On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and more. 

Want more interviews?

Nominate a Guest

We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!

Subscribe to the TC:AM Edition

A simple read in under 5 minutes, delivered to your inbox Saturday mornings.