Transforming homes into storefronts

By Chris Arnold

Transforming homes into spaces for makers

Transforming Cities welcomes Alex Ryden, founder of Guest House. Alex is an Emmy award-winning creative leader with 10+ years of experience working with brands including Lyft, Amazon, Spotify, Facebook, W Hotels, Lincoln Motors, The North Face and Oakley. Today, Alex is building a few startups of his own, including Guest House – a real estate staging company that's turning homes into retail stores for local makers.

Latest Interviews

Real Wins Podcast Tile 14
Oct 9, 2024

Multifamily Mistake: Entry-Level PM Positions

Sales is sales, management is management. This week, Chris and Mike dig into why the Leasing Agent is not an entry level role. 

Real Wins Podcast Tile 13
Oct 1, 2024

Positioning a Property That Renters Love

This week, get to know Tori, our growth content manager who shares her experience marketing for lease-ups, agencies and how to position properties renters to love. 

Real Wins Podcast Tile 12
Sep 25, 2024

Pushbacks to Starting Multifamily GTM Early

This week, Mike Chris and Mike discuss common pushbacks to starting a multifamily go-to-market game plan early.

EP88 Mike Brewer Mike Di Mella LIVE
Aug 28, 2024

The Staging Debate

This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn! 

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