Transforming homes into storefronts

By Chris Arnold

Transforming homes into spaces for makers

Transforming Cities welcomes Alex Ryden, founder of Guest House. Alex is an Emmy award-winning creative leader with 10+ years of experience working with brands including Lyft, Amazon, Spotify, Facebook, W Hotels, Lincoln Motors, The North Face and Oakley. Today, Alex is building a few startups of his own, including Guest House – a real estate staging company that's turning homes into retail stores for local makers.

Latest Interviews

Real Wins 23 Spotify
May 28, 2025

How Boutique Buildings Compete with Institutions

On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players.

Real Wins 22 Spotify
May 21, 2025

Why Generic Logos Hurt Your Property Brand

In this episode, Chris and Michael discuss the critical importance of branding in the real estate industry, emphasizing the need for differentiation and a comprehensive brand identity.

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Apr 9, 2025

The Pricing Playbook for Maximized Revenue

On this episode of Empowered Returns, CHARLESGATE Managing Partner Michael DiMella shares his unique approach to maximizing revenue through condo pricing strategy.

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Apr 2, 2025

The Developer’s Guide to True Stabilization

Wondering what that 5% vacancy is costing your property? Here's a clear look at the bigger picture of multifamily stabilization.

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