Transforming homes into storefronts

By Chris Arnold

Transforming homes into spaces for makers

Transforming Cities welcomes Alex Ryden, founder of Guest House. Alex is an Emmy award-winning creative leader with 10+ years of experience working with brands including Lyft, Amazon, Spotify, Facebook, W Hotels, Lincoln Motors, The North Face and Oakley. Today, Alex is building a few startups of his own, including Guest House – a real estate staging company that's turning homes into retail stores for local makers.

Latest Interviews

Real Wins Podcast Tile 19
Dec 11, 2024

What Are Multifamily Playbooks?

What are multifamily playbooks and how do they evolve with the industry? 

Real Wins Podcast Tile 18
Dec 4, 2024

Creating a Leading Multifamily Brand

Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography. 

Real Wins Podcast Tile 17
Nov 20, 2024

Rapid-Fire Multifamily with Mike DiMella

Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round! 

Real Wins Podcast Tile 16
Nov 13, 2024

Improving Post-Stabilized Leasing Performance

What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target. 

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