Social media marketing for commercial real estate

By Chris Arnold

Content creation with an unexpected influencer

Transforming Cities welcomes John Gonzalez, VP of Marketing at ITEX.

Drawing from a wealth of experience in the multifamily industry, and with a focus on customer experience and branding, he’s played a key role in driving growth and success for companies such as Camden Property Trust and Leedo.

His current position at ITEX allows him to continue his passion for learning about AI and the content creator economy while driving marketing strategies that drive results.

In addition to his professional career, John also excels as a part-time content creator, having grown a following of over 300,000 people on TikTok.

He’s worked with major brands such as Proctor and Gamble, Franks Red Hot, Johnson & Johnson, Glad, and Febreze, showcasing his ability to create engaging and effective content for a wide range of audiences.

Latest Interviews

25 Real Wins Podcast Tile 1
Jul 16, 2025

Lessons from +200 Lease-Ups in Tough Markets

In this episode of Real Wins, Mike and Tori draw from over 200 multifamily lease-ups to break down the real reasons so many new properties are underperforming.

24 Real Wins Podcast Tile
Jun 18, 2025

Auditing for Underperforming Properties

On this episode of real wins, Chris and Mike put a stop to the bleed of underperforming multifamily properties, by unveiling a premium audit offer for our listeners. 

Option D 3
Jun 4, 2025

Rent Control & Affordable Housing

On this episode of Empowered Returns, Mike welcomes Dr. Christina Stacy from the Urban Institute to tackle one of the most hotly debated issues in housing policy—rent control.

Real Wins 23 Spotify
May 28, 2025

How Boutique Buildings Compete with Institutions

On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players.

Want more interviews?

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