Social media marketing for commercial real estate

By Chris Arnold

Content creation with an unexpected influencer

Transforming Cities welcomes John Gonzalez, VP of Marketing at ITEX.

Drawing from a wealth of experience in the multifamily industry, and with a focus on customer experience and branding, he’s played a key role in driving growth and success for companies such as Camden Property Trust and Leedo.

His current position at ITEX allows him to continue his passion for learning about AI and the content creator economy while driving marketing strategies that drive results.

In addition to his professional career, John also excels as a part-time content creator, having grown a following of over 300,000 people on TikTok.

He’s worked with major brands such as Proctor and Gamble, Franks Red Hot, Johnson & Johnson, Glad, and Febreze, showcasing his ability to create engaging and effective content for a wide range of audiences.

Latest Interviews

EP80 Howard Paster Mike Sturdivant
Feb 21, 2024

Evolving a WWII-era family real estate business

From coin machines, to retail, to mixed-use and multifamily, Howard and Mike are consistently evolving this third-generation real estate company based in the Twin Cities.

Real Wins Podcast Tile 03
Feb 14, 2024

Finding a Multifamily Creative Agency Fit

What should multifamily real estate developers and operators look for when vetting a creative agency partner?

EP79 Brent Camp
Feb 7, 2024

Marketing and leasing brilliance in multifamily

Brent Camp has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing.

Real Wins Podcast Tile 02
Jan 31, 2024

Specialty Agency vs. PM Companies and Sub-50-Unit Brands

Considerations when choosing between a specialty marketing agency and a property management team for marketing. And, at what property size do you even need a brand?

Want more interviews?

Nominate a Guest

We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!

Subscribe to the TC:AM Edition

A simple read in under 5 minutes, delivered to your inbox Saturday mornings.