Our guest today is Michael Procopio, CEO at The Procopio Companies.
During our live event, we discussed his family's first generation roots, how he's worked through scaling a family enterprise, and his own experience transitioning into a 4th generation leadership role. We also dove into the future of Procopio and the impact thoughtful design, brand, and experience has on renters.
What are multifamily playbooks and how do they evolve with the industry?
Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography.
Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round!
What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target.
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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