On this episode I’m speaking with Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators.
Sydney has a decade of multifamily experience, with the majority being in marketing on both the operator and vendor sides. She is passionate about telling customer stories and building scalable, repeatable playbooks that empower scrappy teams to do less with more.
In 2022, her podcast, Renter Obsessed, won the Platinum DotComm award and was the first official podcast of the Multifamily Social Media Summit. Sydney’s shared marketing strategies as a mainstage speaker at multiple AIM conferences and has been featured in Globe Street, Multifamily Insiders, and Multihousing News.
On this episode of Real Wins, Chris enters the hot seat while Tori asks him multifamily marketing questions in rapid-fire fashion.
Vetting the right sales and marketing partners can make or break a condo sellout. Here are the questions you should be asking!
On this episode of Empowered Returns, Tori and Mike dive into how the wrong approach to GTM is costing developers millions.
On this episode I’m speaking with Jeff Hreben, Senior Development Manager at Chicago-based Tandem.
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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