On this episode I’m speaking with Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators.
Sydney has a decade of multifamily experience, with the majority being in marketing on both the operator and vendor sides. She is passionate about telling customer stories and building scalable, repeatable playbooks that empower scrappy teams to do less with more.
In 2022, her podcast, Renter Obsessed, won the Platinum DotComm award and was the first official podcast of the Multifamily Social Media Summit. Sydney’s shared marketing strategies as a mainstage speaker at multiple AIM conferences and has been featured in Globe Street, Multifamily Insiders, and Multihousing News.
The Renter Journey Round Table was a can't-miss event! But ICYMI, watch it here to gain unique insights on marketing attribution and the renter journey today.
On this episode of Empowered Returns, Mike welcomes Dom Beveridge, Principal at 20for20
Discover Narrate Holdings Principal Adam Fenton and his flagship Denver property, The Aston, in episode two of The Developers Driveway.
What are multifamily playbooks and how do they evolve with the industry?
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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