On this episode of Real Wins, Chris and Mike chat about the differences between a marketing team and a leasing team - and why one can't do it all.
Then, they jump into a related topic around what modern localized multifamily marketing looks like today and how to best harness it as a tool in your property awareness toolkit.
Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography.
Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round!
What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target.
This week, Chris and Mike ask the question, "What can a brand do to maximize the value of your project?" and answer it!
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
A simple read in under 5 minutes, delivered to your inbox Saturday mornings.