Marketing vs. Leasing Teams and Localized Marketing

By Chris Arnold

On this episode of Real Wins, Chris and Mike chat about the differences between a marketing team and a leasing team - and why one can't do it all.

Then, they jump into a related topic around what modern localized multifamily marketing looks like today and how to best harness it as a tool in your property awareness toolkit.

Hosted By

Chris Arnold

Guest

Mike DiMella

Listen Here

Latest Interviews

Option D 3
Jun 4, 2025

Rent Control & Affordable Housing

On this episode of Empowered Returns, Mike welcomes Dr. Christina Stacy from the Urban Institute to tackle one of the most hotly debated issues in housing policy—rent control.

Real Wins 23 Spotify
May 28, 2025

How Boutique Buildings Compete with Institutions

On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players.

Real Wins 22 Spotify
May 21, 2025

Why Generic Logos Hurt Your Property Brand

In this episode, Chris and Michael discuss the critical importance of branding in the real estate industry, emphasizing the need for differentiation and a comprehensive brand identity.

Option D 1 2025 04 09 205029 utdv
Apr 9, 2025

The Pricing Playbook for Maximized Revenue

On this episode of Empowered Returns, CHARLESGATE Managing Partner Michael DiMella shares his unique approach to maximizing revenue through condo pricing strategy.

Want more interviews?

Nominate a Guest

We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!

Subscribe to the TC:AM Edition

A simple read in under 5 minutes, delivered to your inbox Saturday mornings.