Marketing and proptech solutions for multifamily

By Chris Arnold

The future of multifamily marketing

Transforming Cities welcomes Mike Whaling, founder and operator of 30 Lines and creator of the RentPress Apartment Marketing Platform.

30 Lines is a marketing technology studio dedicated to helping companies deliver easy, remarkable customer experiences, and has been recognized multiple times as an Inc. 5000 fastest-growing private company.

RentPress is a powerful apartment marketing platform used by thousands of communities nationwide and many other marketing agencies to power the seamless, integrated shopping experiences that today’s apartment shoppers expect.

Mike is an advocate for housing that elevates lives and was named a Tech Titan and Top Promoter of Technology for the multifamily industry.

Latest Interviews

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Jun 4, 2025

Rent Control & Affordable Housing

On this episode of Empowered Returns, Mike welcomes Dr. Christina Stacy from the Urban Institute to tackle one of the most hotly debated issues in housing policy—rent control.

Real Wins 23 Spotify
May 28, 2025

How Boutique Buildings Compete with Institutions

On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players.

Real Wins 22 Spotify
May 21, 2025

Why Generic Logos Hurt Your Property Brand

In this episode, Chris and Michael discuss the critical importance of branding in the real estate industry, emphasizing the need for differentiation and a comprehensive brand identity.

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Apr 9, 2025

The Pricing Playbook for Maximized Revenue

On this episode of Empowered Returns, CHARLESGATE Managing Partner Michael DiMella shares his unique approach to maximizing revenue through condo pricing strategy.

Want more interviews?

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