Marketing a property to aging residents

By Chris Arnold

Making the renter's journey better

Transforming Cities welcomes Martha Bader, Director of Marketing and Programming at Arden 55+ Living.

A southerner by birth but not by accent, her career in marketing is as varied as the colors in the largest box of crayons that one can find.

Her roles have included store openings and logistics with Old Navy, events and public relations for The Park Hyatt Hotel, and business development for a woman-owned training company.

Fueled by innovation and a passion for healthy living, she started on a "start-up" road with Privia Health and K4Connect, which landed her in the sector she now calls home, Active Adult.

Working locally and nationally with Greystar's Active Adult marketing team ignited combined her love of hospitality, real estate, events, and marketing into one.

Today, at Arden 55+ Living, she works to engage her teams as well as future "55 and better" residents. Her main focus is to discover new ways to market to residents accurately, make the renter journey enjoyable, simplify our onsite teams' responsibilities, and understand trends to continue innovating.

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