Transforming Cities welcomes Martha Bader, Director of Marketing and Programming at Arden 55+ Living.
A southerner by birth but not by accent, her career in marketing is as varied as the colors in the largest box of crayons that one can find.
Her roles have included store openings and logistics with Old Navy, events and public relations for The Park Hyatt Hotel, and business development for a woman-owned training company.
Fueled by innovation and a passion for healthy living, she started on a "start-up" road with Privia Health and K4Connect, which landed her in the sector she now calls home, Active Adult.
Working locally and nationally with Greystar's Active Adult marketing team ignited combined her love of hospitality, real estate, events, and marketing into one.
Today, at Arden 55+ Living, she works to engage her teams as well as future "55 and better" residents. Her main focus is to discover new ways to market to residents accurately, make the renter journey enjoyable, simplify our onsite teams' responsibilities, and understand trends to continue innovating.
On this episode I’m speaking with Jeff Hreben, Senior Development Manager at Chicago-based Tandem.
The Renter Journey Round Table was a can't-miss event! But ICYMI, watch it here to gain unique insights on marketing attribution and the renter journey today.
On this episode of Empowered Returns, Mike welcomes Dom Beveridge, Principal at 20for20
Discover Narrate Holdings Principal Adam Fenton and his flagship Denver property, The Aston, in episode two of The Developers Driveway.
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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