Today's episode features Sara Graham, SVP of Marketing at Beacon Communities.
With more than two decades of experience in the real estate industry, Sara sits at the intersection of marketing, operations, and technology, working to foster innovation and drive occupancy and rent growth. Her areas of expertise include marketing strategy, brand management, and evaluating and implementing new technologies impacting leasing, operations, and the customer experience.
A frequent speaker and moderator at national industry conferences, Sara has served on a number of committees and advisory boards during her career; currently, she serves as Vice Chair of the National Multifamily Housing Council’s Marketing & Resident Experience Committee and also sits on Zillow's Multifamily Rental Advisory Board and the Multifamily Social Media Summit Advisory Board.
What are multifamily playbooks and how do they evolve with the industry?
Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography.
Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round!
What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target.
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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