On this episode I’m speaking with Matt McPheely. Matt is a native of Greenville, SC, and recently moved back home after a decade(+) in San Francisco and Austin, TX. His work over that time has been at the intersection of finance, entrepreneurship, and real estate - an admittedly strange combination, but one that has led to a drive to challenge the status quo of the way real estate development is done.
He’s gone from learning the ropes in fundraising and financial analysis in the private equity world, to partnering with developers around the country to structure, finance, and market real estate projects, to acquiring and developing his own deals.
He’s now taking what he’s learned and going all in creating a sustainable model for real estate development as a force for good in our communities. Most recently this can be found within the Chapel Greenville project.
Sales is sales, management is management. This week, Chris and Mike dig into why the Leasing Agent is not an entry level role.
This week, get to know Tori, our growth content manager who shares her experience marketing for lease-ups, agencies and how to position properties renters to love.
This week, Mike Chris and Mike discuss common pushbacks to starting a multifamily go-to-market game plan early.
This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn!
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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