Crafting a compelling brand experience

By Chris Arnold

Modern creative to drive multifamily lease-ups

Transforming Cities Bryant Hughes, Co-Founder of Authentic Form & Function, a full-service brand and marketing studio specializing in real estate development and lease-ups.

After growing up in the midwest, Bryant graduated from Colorado State University in 2008 with a degree in Business and Computer Information systems. He started his career in software development and web design, working for a variety of startups and digital agencies between Denver, Chicago, and Minneapolis.

He co-founded Authentic as the technology lead, and in 2017 helped spearhead the company’s transition to the commercial real estate industry. Today, Bryant oversees account management, strategy, and the technical sides of the business. He lives in Minneapolis with his wife Brianna, daughter Winnie, and dog Tula.

Latest Interviews

Real Wins Podcast Tile 19
Dec 11, 2024

What Are Multifamily Playbooks?

What are multifamily playbooks and how do they evolve with the industry? 

Real Wins Podcast Tile 18
Dec 4, 2024

Creating a Leading Multifamily Brand

Get to know Authentic Creative Director Melody Sorenson, who dives into a lifestyle brand over a logo and typography. 

Real Wins Podcast Tile 17
Nov 20, 2024

Rapid-Fire Multifamily with Mike DiMella

Mike sits in the hot seat in this episode, plus a bonus question at the end of a 9-question rapid-fire round! 

Real Wins Podcast Tile 16
Nov 13, 2024

Improving Post-Stabilized Leasing Performance

What are the reasons properties stabilize at 93%? This week we discuss what makes 99% occupancy the standard target. 

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