Crafting a compelling brand experience

By Chris Arnold

Modern creative to drive multifamily lease-ups

Transforming Cities Bryant Hughes, Co-Founder of Authentic Form & Function, a full-service brand and marketing studio specializing in real estate development and lease-ups.

After growing up in the midwest, Bryant graduated from Colorado State University in 2008 with a degree in Business and Computer Information systems. He started his career in software development and web design, working for a variety of startups and digital agencies between Denver, Chicago, and Minneapolis.

He co-founded Authentic as the technology lead, and in 2017 helped spearhead the company’s transition to the commercial real estate industry. Today, Bryant oversees account management, strategy, and the technical sides of the business. He lives in Minneapolis with his wife Brianna, daughter Winnie, and dog Tula.

Latest Interviews

Real Wins Podcast Tile 14
Oct 9, 2024

Multifamily Mistake: Entry-Level PM Positions

Sales is sales, management is management. This week, Chris and Mike dig into why the Leasing Agent is not an entry level role. 

Real Wins Podcast Tile 13
Oct 1, 2024

Positioning a Property That Renters Love

This week, get to know Tori, our growth content manager who shares her experience marketing for lease-ups, agencies and how to position properties renters to love. 

Real Wins Podcast Tile 12
Sep 25, 2024

Pushbacks to Starting Multifamily GTM Early

This week, Mike Chris and Mike discuss common pushbacks to starting a multifamily go-to-market game plan early.

EP88 Mike Brewer Mike Di Mella LIVE
Aug 28, 2024

The Staging Debate

This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn! 

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