Activating spaces through thoughtful placemaking

By Chris Arnold

Putting the focus of business back on people

Transforming Cities welcomes Max Musicant, Founder and President of The Musicant Group, a space activation firm dedicated to “creating places where people want to be." The firm has pioneered a holistic approach to the creation of place that integrates design, events, and management systems all through the lens of the user experience. He and his firm have demonstrated that community and commercial interests all benefit from more humane, inviting, and lively places for people.

Since its founding, The Musicant Group has transformed places as varied as Class A office buildings to vacant lots, from urban main streets to suburban strip malls, from block parties to industrial parks.

In 2019, his firm provided hospitality and activation services to 5.9 million square feet of space at 29 locations, produced 376 events, and trained hundreds more on their methods and approach.

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