Activating spaces through thoughtful placemaking

By Chris Arnold

Putting the focus of business back on people

Transforming Cities welcomes Max Musicant, Founder and President of The Musicant Group, a space activation firm dedicated to “creating places where people want to be." The firm has pioneered a holistic approach to the creation of place that integrates design, events, and management systems all through the lens of the user experience. He and his firm have demonstrated that community and commercial interests all benefit from more humane, inviting, and lively places for people.

Since its founding, The Musicant Group has transformed places as varied as Class A office buildings to vacant lots, from urban main streets to suburban strip malls, from block parties to industrial parks.

In 2019, his firm provided hospitality and activation services to 5.9 million square feet of space at 29 locations, produced 376 events, and trained hundreds more on their methods and approach.

Latest Interviews

Real Wins Podcast Tile 09
Jun 19, 2024

Onsite Activation Best Practices

On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and more. 

EP87 Nate Jenkins
Jun 13, 2024

Designing Buildings with Intention

Nate Jenkins is Principal at OZ Architecture in Denver, Colorado. His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects.

Real Wins Podcast Tile 08
Jun 5, 2024

Why Agencies and Leasing Teams Don’t Get Along

Chris and Mike engage in a vibrant discussion about why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans. 

EP86 Moshe Crane Mike DiMella
May 29, 2024

The Centralization Debate

During our live event, our guests Moshe Crane and Mike DiMella debated and discussed centralization as it relates to residents, employees, and property outcomes.

Want more interviews?

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