Transforming Cities welcomes Max Musicant, Founder and President of The Musicant Group, a space activation firm dedicated to “creating places where people want to be." The firm has pioneered a holistic approach to the creation of place that integrates design, events, and management systems all through the lens of the user experience. He and his firm have demonstrated that community and commercial interests all benefit from more humane, inviting, and lively places for people.
Since its founding, The Musicant Group has transformed places as varied as Class A office buildings to vacant lots, from urban main streets to suburban strip malls, from block parties to industrial parks.
In 2019, his firm provided hospitality and activation services to 5.9 million square feet of space at 29 locations, produced 376 events, and trained hundreds more on their methods and approach.
This week, we share our live staging debate between Mike DiMella and Mike Brewer who tackle leasing, marketing, model units, and more. Grab your popcorn!
On this episode of Real Wins, Chris and Mike dive into the topic of property management centralization.
On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan.
On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and more.
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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