Transforming Cities welcomes Max Musicant, Founder and President of The Musicant Group, a space activation firm dedicated to “creating places where people want to be." The firm has pioneered a holistic approach to the creation of place that integrates design, events, and management systems all through the lens of the user experience. He and his firm have demonstrated that community and commercial interests all benefit from more humane, inviting, and lively places for people.
Since its founding, The Musicant Group has transformed places as varied as Class A office buildings to vacant lots, from urban main streets to suburban strip malls, from block parties to industrial parks.
In 2019, his firm provided hospitality and activation services to 5.9 million square feet of space at 29 locations, produced 376 events, and trained hundreds more on their methods and approach.
Property reputations are hard to maintain; on this episode of Real Wins, Tori gives actionable tips on strategies to keep your property's reputation sparkling.
On this episode of Real Wins, Chris enters the hot seat while Tori asks him multifamily marketing questions in rapid-fire fashion.
Vetting the right sales and marketing partners can make or break a condo sellout. Here are the questions you should be asking!
On this episode of Empowered Returns, Tori and Mike dive into how the wrong approach to GTM is costing developers millions.
We're always on the lookout for great development, marketing, and industry guests on Transforming Cities. Have someone in mind? Let us know!
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